Marketing (Page 28)
News
EA's Moore on Worst Company in America poll
Publisher's COO says company can and will do better, but gets more hate than it deserves
Feature
Hawken has an advantage due to “amazing” partnerships
Meteor Entertainment touts the benefits of working with Nvidia and Oculus
News
Sega Europe admits to misleading Colonial Marines trailers
Letter from A.S.A. shows Sega's acceptance of gulf between in-engine videos and playable product
News
Capcom prepping new IP for kids
Elementary school age boys target of cross-media blitz for Gaist Crusher; 3DS game will feature anime, toy, music, and manga tie-ins
News
Digital game sales growing 33%
GDC 2013: Analysts from NPD, iResearch and Digi-Capital present data on the growing digital game market across the world
News
ESRB relaxes age gate rules
US rating board now allows clean trailers for M-rated games to be viewed without entering birthdate
News
Game Marketing Awards nominees announced
Black Ops II, Halo 4, Madden NFL 13, Far Cry 3, Assassin's Creed 3, and Just Dance 4 up for Campaign of the Year
News
Mobile evangelist: We're not owed by Apple or Google
Video: Former PS Home architect Oscar Clark talks about why app stores are extensions, not core, to Apple and Google's business
News
New Rovio hires show push for brand partnerships
Exec hires from Apple, Nokia and MTV will strengthen Angry Birds as an advertising destination
News
Angry Birds was initially seen as "boring"
Ville Heijari talks about transforming a game into an entertainment brand
Opinion
Growing Up Or Just Getting Old?
David Cage is a poor figurehead for industry evolution - but that doesn't make his arguments invalid
News
Paid user acquisition an arms race, says Triple Town dev
DICE 2013 Video: Mobile devs increasingly need to buy their way into the best-seller charts, says Spry Fox CEO
News
Sony hires BBH as new PlayStation creative agency
SCEA indicates new creative direction ahead of New York City event
News
Saints Row stifled by immature humor, says Bleszinski
Gears of War designer says dildo weapon "doesn't help industry perceptions," keeps series from competing with Grand Theft Auto
News
Ni No Kuni: Marketing magic
"You're always going to get a gamer that just wants to shoot things"
News
American McGee on Kickstarter: “We turned it into Kicklauncher”
The Akaneiro developer thinks more Kickstarter projects should involve nearly finished games
News
American McGee: EA tricked Alice customers
Spicy Horse dev isn't pleased with EA's marketing team
News
Sony settles suit with Kevin Butler actor
Jerry Lambert agrees to avoid gaming ads for two years, admits Bridgestone Wii spot caused confusion
News
Disney Infinity merges real toys, virutal worlds
New Skylanders-like game platform to cross-over Pirates of the Caribbean, The Incredibles, and more [UPDATE: Activision "flattered"]
![Angry Birds maker to talk about building brands at [a]list summit](https://assetsio.gnwcdn.com/135603479468.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
News
Angry Birds maker to talk about building brands at [a]list summit
Rovio's senior vice president of marketing headlines [a]list summit NY
News
Hunger Games dev: "We are changing the way Hollywood does business"
CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"
News
Assassin's Creed III: Ubi wanted to avoid the “glorified add-on pack”
Ubisoft exec Tony Key on pitfalls of having an annual franchise and the marketing differences in the US and Europe
News
Epic opens merch store
Gears of War and Unreal Engine maker launches online storefront for T-shirts, art prints