Feature Mobile game market growth, opportunity Rapid growth continues, and the [a] list daily looks at the numbers and what lies ahead Aug. 9, 2013 Steve Peterson 1 comment
News Sega sets its sights on Rome Publisher gives new Total War entry the series' largest marketing campaign to date Aug. 8, 2013 John Gaudiosi
Feature Zynga must change the fundamentals of its business We look more closely at Zynga's numbers and what new CEO Mattrick has to do July 26, 2013 Steve Peterson
Feature Meteor not spending any money on advertising Hawken Meteor marketing VP Paula Cuneo says, "If a game is really good, it should be all word of mouth" July 26, 2013 Steve Peterson 5 comments
Opinion Design for Marketing: A Manifesto Game designers and game marketers need to work together from the very start of a project July 24, 2013 Steve Peterson 7 comments
Feature Game consoles' sluggish sales demand a price cut NPD numbers show hardware is hurting; time for the Big Three to cut prices in advance of the holiday season July 19, 2013 Steve Peterson 1 comment
Feature CBS Interactive "Playing Aggressively" in eSports We talk to CBSi's SVP and the new VP of eSports about their media strategy July 18, 2013 Steve Peterson
Feature How World of Tanks Is Revolutionizing Xbox Why console gaming may change forever, and what Wargaming is planning with Chris Taylor July 17, 2013 Steve Peterson 6 comments
News Microsoft: Xbox One policy reversals not a shift away from digital Marc Whitten says "shame on us" for not communicating, engaging with community better July 15, 2013 Brendan Sinclair 9 comments
Feature Ubisoft: "We won't even start" a game if it can't be a franchise Tony Key discusses why marketing budgets are expanding and how Watch_Dogs connects to the NSA scandal July 15, 2013 Steve Peterson 18 comments
Feature PS4, Xbox One shortages: The real deal or marketing ploy? [a]list daily's Steve Peterson takes a look at the recent reports of next-gen consoles selling out July 12, 2013 Steve Peterson 14 comments
Feature Game Pricing Under Fire The delicate issue of pricing is something that hardware and software marketers and designers will need to tackle July 11, 2013 Steve Peterson 17 comments
News Thomas Was Alone most successful on PS Plus Mike Bithell says more people played his game from Sony's subscription service than any other platform July 11, 2013 Brendan Sinclair 1 comment
News Xbox One being pitched to small businesses Microsoft says big-screen video conferencing with Skype, cloud storage, and web apps justifies $500 business expense July 11, 2013 Brendan Sinclair 4 comments
Feature Saints Row 4 dev unconcerned with next-gen competition Volition's Jim Boone isn't worried about current-gen effort being overshadowed by PS4 and Xbox One anticipation July 9, 2013 Brendan Sinclair 3 comments
Feature Free-to-Play Marketing: Positioning and Proposition In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game June 25, 2013 Will Luton 4 comments
Feature Sony: Most gamers "don't want to buy online right now" Sony SVP of PlayStation brand marketing talks about Sony's E3 press event, PS Vita, the One Sony strategy, and how retail is still critically important June 24, 2013 Steve Peterson 49 comments
News King drops in-game ads Candy Crush Saga developer eradicates intrusive advertising June 12, 2013 Matthew Handrahan 4 comments
News Xbox One reveal watched by 8.45 million in first 24 hours Microsoft's streaming event found a ton of viewers May 28, 2013 Mike Williams 8 comments
News Industry vets launch global comms agency Plan of Attack New marketing and communications firm will have headquarters in London, Amsterdam and San Francisco May 23, 2013 Matthew Handrahan
Feature How Nintendo Can "Win" E3 "Effectively, Nintendo needs to relaunch the Wii U and make sure the audience understands what it is" May 17, 2013 Steve Peterson 13 comments
News Defiance TV show renewed for second season Syfy orders another 13 episodes of Trion MMO's transmedia tie-in May 10, 2013 Brendan Sinclair
News Gearbox calls Aliens suit "beyond meritless" Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense May 3, 2013 Brendan Sinclair 20 comments
Feature Gamers love swag: The lucrative world of collector's editions We talk to one of the leading makers of game items about how they're made, the impact on sales, and why fans get crazy about game swag May 2, 2013 Steve Peterson 3 comments
News Epic Games' global marketing head leaves to oversee Halo marketing Kendall Boyd has joined Microsoft to direct all marketing on the blockbuster Halo franchise April 26, 2013 James Brightman