Marketing
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Representation with intention | GDC 2024
Experts from Capcom and Lilith Games highlight the obstacles hindering inclusivity in gaming communities, and why it matters
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Discoverability is a problem that will never be solved | Opinion
Even as digital platforms battle low-quality dreck, the bigger problem remains intractable – too many products, and not enough consumer attention to go around
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Four ways to build better indie marketing campaigns
20ten's director of gaming Luke Fisher gives tips on how to keep players engaged
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An introduction to mobile user acquisition
AppQuantum's Vladislav Samarin explores the basics of mobile marketing, and what you can expect between running in-house UA, working with an agency, and mobile publishing
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Genshin Impact's protesting players aren't just "entitled gamers" | Opinion
Protests against underwhelming in-game rewards should be treated as valuable feedback on a monetisation strategy gone awry, not as ingratitude or entitlement
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This year's Game Awards sees an increase of title announcements
Among the 61 games revealed action/adventure titles made up 51% of the debuts televised
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Hideo Kojima's OD, Marvel's Blade and new Monster Hunter led The Game Awards 2023 reveals
Release dates also given for Skull & Bones, Visions of Mana, and Warhammer 40,000: Space Marine 2
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Baldur's Gate 3 sweeps The Game Awards 2023
Alan Wake 2 won three awards, including Best Narrative
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GTA 6 trailer leak spoiled the biggest video game moment in a decade | Opinion
It was a disappointing start to a significant week for the video games business
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Ubisoft says technical error caused in-game ads in Assassin's Creed
Players reported promotions for Assassin's Creed Mirage appeared when loading the map in Odyssey and Origins
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Activision made a secret deal for gun product placement in Call of Duty
Agreement with Remington for 2009's Modern Warfare 2 comes to light after lawsuit against arms makers
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Tokyo Game Show 2023 set to be "largest ever"
The Japanese games expo will utilise its entire venue for the first time in four years this September, organisers said
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FF16's demo is a masterclass in pre-launch marketing | Opinion
The choices that allowed the demo from Square Enix' latest to shine lie in the game's fundamental design
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Steam to stop using Google Analytics
Platform to strengthen internal traffic analytics tools instead, says Google's "tracking solutions don't align well with [Valve's] approach to customer privacy"
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Metacore's CEO Mika Tammenkoski shares mobile marketing tips following Merge Mansion's viral Pedro Pascal ad
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Want a trailer? What you actually need is a dating sim
Meet the production studio putting your community at the heart of your marketing campaigns
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FTC warns companies over unsubstantiated AI claims
Commission reminds businesses in all industries it will be monitoring baseless or exaggerated marketing around AI
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It's time to kill the Nintendo Direct | Opinion
Nintendo has never been more predictable
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Where are people going to advertise games in 2023?
Gamesight CEO Adam Lieb and CMO Nicole Yang share their views on trends across platforms from TikTok to Twitter to Reddit
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How to get better game capture for your trailer
Specialists from The Trailer Farm share tips for getting great quality footage out of any game
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The future of game marketing and community | Playable Futures Podcast
Heaven Media's Mark Reed and Amplitude Studio's Romain de Waubert de Genlis discuss the role fans play in promoting and event developing games today
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Super Nintendo World US opens on February 17
Mushroom Kingdom-themed amusement park will become a major fixture of Universal Studios Hollywood
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Hades 2, Death Stranding 2 and Armored Core 6 revealed at The Game Awards 2022
Show also unveiled new project from Bioshock maker Ken Levine, new Crash Bandicoot party title, lots of 2023 releases
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God of War Ragnarök storms The Game Awards 2022
Six wins for Sony's acclaimed Norse adventure, but Elden Ring named Game of the Year
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PID Games: The "punk" indie publisher giving small studios their first chance
Stanislas Jun Peyrat talks about creating safety for new studios, and bringing fun to the games industry