.png/BROK/thumbnail/400x225/format/jpg/quality/70/Wholesome-Direct-(1).png)
What should you charge for your indie game?
At Develop:Brighton, Game If You Are founder Lewis Denby discussed pricing, vetting competitors, and estimating revenue potential
Marketing
-
-
Steam publishes new graphical asset guidelines, restricting text use
"In most cases this additional text is presented in English, isolating much of the Steam audience that doesn't speak English," Valve said
-
Twitch viewership fell as Facebook Gaming rose in June
StreamElements points to Facebook's focus on emerging markets for split in viewership trends
-
How viral marketing and cultural history propelled The Wagadu Chronicles
At Develop:Brighton, Twin Drums' Allan Cudicio gave an overview of his strategies to gain traction with the studio's Afro-fantasy MMORPG
-
Are forums a thing of the past, or your game's most valuable resource?
Gearbox is the latest in a string of companies to ditch forums in favour of Discord; but does the switch make sense?
-
Why video games PR needs to change
Cary Kwok discusses the ever-evolving challenge of promoting your games and protecting your company's reputation
-
How to get a job as a marketing director in games
Industry experts from both AAA and indie sectors share their tips for evolving your marketing career to the director stage
-
The performance marketing approach to working with influencers
Gamesight's Nikki Demmel on how to make the most out of partnerships with content creators
-
How to get your indie game noticed
PR and marketing experts offer their expertise and advice for indie developers in this GI Live Online panel
-
Getting your game covered, as told by journalists
Games journalists assemble to give indie developers tips on how to efficiently pitch to the press
-
Building an Exploding Kittens transmedia universe
Elan Lee talks about making a mobile game for Netflix and the company's ultimate aspirations
-
Xbox's move from 'edgy' to 'everyone' | This Week in Business
How a brand that leaned into exclusionary gamer stereotypes overhauled its image over three console generations
-
Self-care tips for games community managers - and their bosses
Safe in Our World's Sarah Sorrell on supporting a CM's wellbeing and why mental health first aid training is a must
-
Newzoo: Gamers like brands more than non-gamers do
Survey covering 13 different brands that have been active in gaming found players held significantly more favorable attitudes than non-gamers
-
Nintendo is not attending Gamescom
Platform holder will instead bring upcoming Nintendo Switch games to “numerous events throughout Germany”
-
Streaming is the key to discovery
Sam Naji and Damian Abrahams explain why livestreaming is crucial for understanding gamers and how it translates to sales
-
Games Branding opens first US-based office in Boston
PR and marketing firm launched as a remote company in 2021, currently has offices in Brazil and Mexico
-
Mastering predictive lifetime value in the iOS 14.5+ era
Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world
-
Electronic Arts seeks more influencers as it opens Creator Network to all
Previously invite-only initiative aims to have over 5,000 creators making content around EA games by the end of the year
-
Sony reportedly considering in-game ads for free-to-play titles
This new approach to advertising on PlayStation could launch by the end of the year
-
Microsoft considering in-game ads for free-to-play titles - Report
Xbox maker would not take revenue cut and limit ads to a select group of brands at first
-
Anzu raises $20m to expand in-game advertising efforts
In-game advertising platform's latest funding round sees support from NBCUniversal and HTC
-
40% of mobile companies in US and UK suffer losses post-IDFA
75% of those who lost revenue said they felt that the changes "put the future of their business at risk"
-
TikTok lessons from Among Us' success | GDC 2022
Innersloth's Victoria Tran shared tips about how to run a games TikTok account
-
Deep dive: Inside Strange Horticulture's delightful Steam success
Iceberg Interactive CEO Erik Schreuder recaps the occult plant store puzzle game's launch strategy