Marketing
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Want a trailer? What you actually need is a dating sim
Meet the production studio putting your community at the heart of your marketing campaigns
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FTC warns companies over unsubstantiated AI claims
Commission reminds businesses in all industries it will be monitoring baseless or exaggerated marketing around AI
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Where are people going to advertise games in 2023?
Gamesight CEO Adam Lieb and CMO Nicole Yang share their views on trends across platforms from TikTok to Twitter to Reddit
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How to get better game capture for your trailer
Specialists from The Trailer Farm share tips for getting great quality footage out of any game
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The future of game marketing and community | Playable Futures Podcast
Heaven Media's Mark Reed and Amplitude Studio's Romain de Waubert de Genlis discuss the role fans play in promoting and event developing games today
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Super Nintendo World US opens on February 17
Mushroom Kingdom-themed amusement park will become a major fixture of Universal Studios Hollywood
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Hades 2, Death Stranding 2 and Armored Core 6 revealed at The Game Awards 2022
Show also unveiled new project from Bioshock maker Ken Levine, new Crash Bandicoot party title, lots of 2023 releases
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God of War Ragnarök storms The Game Awards 2022
Six wins for Sony's acclaimed Norse adventure, but Elden Ring named Game of the Year
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PID Games: The "punk" indie publisher giving small studios their first chance
Stanislas Jun Peyrat talks about creating safety for new studios, and bringing fun to the games industry
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AI moderation will cause more harm than good | Opinion
The problem of in-game abuse can only be solved through a proper commitment of resources; magical thinking about AI solutions will only make things worse
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Four lessons Apex Legends: Mobile can teach about porting AAA franchises to mobile
GameRefinery's Erno Kiiski looks into what makes Respawn's smartphone spin-off a successful handheld title
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The hidden costs of indie game development
Experts explore the unforeseen financial challenges of indie dev, and how you can better plan your upcoming game development journey as a new studio
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ÜberStrategist snags marketing firm VirTasktic
VirTasktic CEO Carolyn Crummey steps into the role of ÜberStrategist’s chief marketing officer
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Fine-tuning Tunic's marketing message
Finji CEO Bekah Saltsman identified three problems heading into the game's release and five efforts to address them
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Video games are the new battleground for big brands
A panel of experts discuss how everyone from high-end fashion labels to celebrities are collaborating more closely with video games
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The ultimate guide to pitching your game
Advice from all around the industry about how to pitch your game
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Don't do that: What to avoid when soft launching a game
AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space
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Pitching to work on a well-known IP
CEO Aj Grand-Scrutton talks through the process that gave Dlala Studios access to established characters like Mickey Mouse and Battletoads
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Adapting in-game advertising for a privacy-centric world
Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market
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Nobody really wins when a video game leaks | Opinion
Getting a leak wrong is inevitable and lets everyone down
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G Fuel fires staffers after complaints over CEO's offensive language
Current and former employees describe toxic behavior from sports and energy drink outfit's senior leadership
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New Twitch policy enables wider strategies for building your brand | Opinion
Twitch Partners can now stream on other platforms as well, which StreamElements' Gil Hirsch says opens the door to new opportunities for content creation
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Earning wishlists on Steam: A case study
Black Tabby Games' Tony Howard-Arias explains how Slay the Princess earned 25,000 wishlists in two weeks and gives tips to other indies looking to build their audience
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Everywhere developer has been hiring a blockchain team
Build a Rocket Boy Studio says blockchain job postings were for "research positions," does not rule out using the tech in upcoming game
