News
Naughty Dog: We've been asked to push Ellie to the back of the box art
Last Of Us creative director and star Ashley Johnson tackle the sexism and game packaging
Marketing (Page 29)
News
Levine: Bioshock box art isn't for fans
Irrational boss explains why Bioshock Infinite art is like salad dressing
Feature
Roundtable: Has The Industry Grown Up?
After a year of controversies, we take a hard look at the industry's growing pains
Opinion
Hitman Marketing Botches the Job, Sells Us Short
Just what was Square Enix trying to accomplish with its bully-friendly Facebook app?
News
Publisher 2.0 - The rise of content marketing
Game publishers are turning to content marketing as gamers turn away from traditional ads
Feature
Daglow: Consoles, big publishers not going anywhere
Industry veteran says digital revolution won't eliminate established roles, notes that many designers "give short shrift" to marketing
News
Ubisoft, Sony, NCsoft take home Game Connection Marketing Awards
Just Dance 3, PS Vita, Assassin's Creed III and Guild Wars 2 all honoured
News
Ubisoft leads new video game marketing awards nominations
Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris
News
Nielsen: Kids want iOS and Wii U for the holidays
Apple will sell a number of iPads in the next six months
News
Hitman marketer doesn't want to "exploit" controversy
Square Enix's Cord Smith would also like to see channel-wide preorder bonuses instead of retailer exclusives
Feature
Marketing murder: The secrets of selling Assassin's Creed 3
Geoffroy Sardin on starting early, cinema, Vita sales and going beyond the release day numbers
News
New director for Lincoln Beasley PR & Marketing
Natalie Griffith joins from Blitz Games Studios
News
Nintendo accelerates Wii U push with 5,000 kiosks at US retail
Consumers will be able to either play certain titles or watch videos about them
Feature
Xbox 360 the only console to "defy gravity" says Microsoft
Xbox product marketing exec Matt Barlow boasts about 360's momentum and talks strategy going into this holiday against PS3 and Wii U
News
Nintendo offers rebates for digital sales
Deluxe Wii U owners to get 10% back in eShop credit for downloaded games through 2014
Feature
Sony on PS3: "It's not what you buy, it's what you're buying into"
SCEA's John Koller tells us why he believes PS3 will draw in more consumers this holiday and why Vita is poised to take off
News
Ubisoft's Far Cry 3 skin for Minecraft made with Mojang approval
Similar projects not ruled out for future, says indie developer
Feature
Taipei Assassins win $1m League of Legends World Championship
Riot Games and e-sports also came out ahead at LA event
News
Sony shrinks European marketing teams from ten to one
Consumer marketing streamlined to focus on games, digital imaging, mobile and TV
Feature
Sony's Strategy In a World Without Kevin Butler
The era of Kevin Butler would appear to be over. So what does Sony do next?
News
Star Wars Angry Birds crossover hatched
Rovio and Lucasfilm launching game November 8, merchandising tie-ins October 28
News
Zynga launches Hasbro-produced board games
Zynga's hoping to gain even more traction with its brands
News
Game Marketing Summit acquired by IDG
PromaxBDA hands off event formerly known as MI6 to trade show producers behind E3, Macworld
Feature
Wii U struggles to build buzz
From Twitter talk to mainstream media coverage, Nintendo's big briefing was lost in the shadow of Apple's iPhone 5 unveiling
News
Game Connection to host new video game marketing awards
Event will honour marketing and communications success in the video game industry