Marketing (Page 4)

Feature

How the pandemic transformed the role of sponsored content, possibly forever

Gamesight's Adam Lieb analyses the evolution of video game-related sponsored content, and marketing budgets' shift to digital in the absence of events

Feb. 14, 2022 Marie Dealessandri

Academy

10 takeaways from the new CAP guidance on in-game purchases

Wiggin's Peter Lewin breaks down new legislation on in-app transactions and what it means for developers

Feb. 9, 2022 Peter Lewin

News

Ubisoft sues producer of Assassin's Creed Symphony show

Publisher says concert promoter breached agreement, refuses to acknowledge termination of contract, is harming relations with new licensee for symphonic Assassin's Creed shows

Feb. 4, 2022 Brendan Sinclair

News

Lego delays Overwatch 2 set over Activision Blizzard harassment scandal

Toy company expresses concerns "about the progress being made to address continuing allegations regarding workplace culture"

Jan. 11, 2022 Brendan Sinclair

News

Twitter reports gaming posts up 14% year-over-year in 2021

2.4 billion gaming tweets set new records as Genshin Impact and E3 lead conversations about games and events, respectively

Jan. 10, 2022 Jeffrey Rousseau

Stub

EA releases console set-up guide as part of parental awareness campaign

As part of Internet Matters campaign, video urges parents to set up parental controls for new devices

Nov. 24, 2021 Press Release

Feature

Bringing League of Legends to life: Secret Cinema's first games experience

Riot Games and Secret Cinema discuss the work behind the their upcoming event for Netflix series Arcane

Nov. 9, 2021 James Batchelor

Academy

How to get the most out of your community and embrace its ideas

Star Stable's Johan Sjöberg gives tips about interacting with your players in a way that helps grow your company

Oct. 26, 2021 Johan Sjöberg

Academy

How Unpacking kept a steady heartbeat after going viral years before launch

Witch Beam's Wren Brier and Tim Dawson discuss how they cultivated their passion project's spark after it went viral

Oct. 19, 2021 Marie Dealessandri

Academy

Navigating the post-IDFA world: All you need to know about iOS 14.5

Check out all our GamesIndustry.biz Academy guides to complying with the disruptive iOS update

Oct. 13, 2021 Marie Dealessandri

Academy

Creating game videos: best practices and pitfalls to avoid

Alconost's Natalia Shuhman shares her experience in game trailer and teaser production

Oct. 13, 2021 Natalia Shuhman

Academy

Three strategies for mobile ad creatives in an iOS 14 world

IronSource's Adam Stevens explains how to design creatives that address challenges introduced by the iOS privacy updates

Sept. 27, 2021 Adam Stevens

Feature

"This is what happens when chess intersects with PlayStation"

Sony unveils its latest live-action spot to promote the PlayStation brand

Sept. 9, 2021 Christopher Dring

Academy

The biggest games in the world are only as successful as their communities

Keywords Studios' James Gallagher analyses recent success stories, showing the various ways to build a community

Sept. 8, 2021 James Gallagher

Stub

Azerion acquires digital advertising company Sublime

With this acquisition, the games monetisation platform aims at strengthening its offering across Europe

Sept. 3, 2021 Marie Dealessandri

News

Odeeo raises $1m for "non-disruptive" ads for mobile games

The company's audio ads aim to avoid disrupting gameplay

Sept. 3, 2021 Marie Dealessandri

News

EGX 2021 to introduce remote exhibiting

Developers from around the world will be able to demonstrate their games to attendees - without travelling to London

Sept. 2, 2021 GamesIndustry.biz Staff

News

Digital-only Gamescom attracted 13 million viewers

Organisers release viewing figures from this year's show, 2022's hybrid event dated

Aug. 31, 2021 James Batchelor

News

Xbox sponsors the England Football Team to promote inclusivity and accessibility

Platform holder reveals 'When Everyone Plays, We All Win' message

Aug. 30, 2021 Christopher Dring

Academy

How to make bundles work on Steam

Piotr Bajraszewski breaks down the mechanics of 11 Bit Studios' Bundle Madness sale, and how it sold nearly 1m units in a week

Aug. 26, 2021 Piotr Bajraszewski

Sponsored

Facebook announces new features to level-up your advertising campaigns

Krystel Bitar, global gaming product manager at Facebook, discusses the latest updates to Facebook's Automated App Ads

Aug. 26, 2021 Sponsored Article

Feature

Taking Gamescom everywhere (when it can't be somewhere)

Gamescom co-organiser Felix Falk reflects on the challenges the world's biggest games event faces in its second online-only year

Aug. 25, 2021 James Batchelor

1 comment

Academy

What you need to know to ensure your ad creatives are successful in China

Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market

Aug. 25, 2021 Irene Yang

Academy

How to take full advantage of Steam Festivals

TinyBuild's Michael Kuzmin details best practices when it comes to making the most out of Valve's events

Aug. 23, 2021 Michael Kuzmin

News

Omission of Activision from Call of Duty: Vanguard trailer was a "creative choice"

Publisher explains why no logo or mention of Activision is present in the first footage of this year's shooter

Aug. 23, 2021 James Batchelor