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Xbox sponsors the England Football Team to promote inclusivity and accessibility

Platform holder reveals 'When Everyone Plays, We All Win' message

Xbox has become the 'Official Gaming Partner' for The England Football Team in an effort to promote inclusivity within video games and football.

The partnership covers the men's, women's and esports teams, as well as Wembley Stadium and the St George's Park training ground.

Using the tagline 'When Everyone Plays, We All Win', Microsoft promises it will reveal 'grassroots' gaming campaigns with the FA, and that more details will be revealed soon. The partnership comes ahead of England's World Cup Qualifying game with Hungary this week.

In a statement, both Xbox and The FA says it comes part of their commitment to ensuring a great and safe experience to gaming and football regardless of gender, ethnicity, sexuality, ability, faith or age.

"In The FA we see a tremendous organization which has the same drive and ambition to empower people as we do at Xbox," said director of Xbox global partnerships Marcos Waltenberg.

FA commercial and marketing director Kathryn Swarbrick added: "'When Everyone Plays, We All Win' is a message that rings true of what we strive to achieve at The FA and we hope that our inspirational national teams can bring great value to Xbox."

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Christopher Dring: Chris is a 17-year media veteran specialising in the business of video games. And, erm, Doctor Who
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