Feature
Why video games PR needs to change
Cary Kwok discusses the ever-evolving challenge of promoting your games and protecting your company's reputation
Marketing (Page 3)
Academy
How to get a job as a marketing director in games
Industry experts from both AAA and indie sectors share their tips for evolving your marketing career to the director stage
Academy
The performance marketing approach to working with influencers
Gamesight's Nikki Demmel on how to make the most out of partnerships with content creators
Academy
How to get your indie game noticed
PR and marketing experts offer their expertise and advice for indie developers in this GI Live Online panel
Academy
Getting your game covered, as told by journalists
Games journalists assemble to give indie developers tips on how to efficiently pitch to the press
Feature
Building an Exploding Kittens transmedia universe
Elan Lee talks about making a mobile game for Netflix and the company's ultimate aspirations
Feature
Xbox's move from 'edgy' to 'everyone' | This Week in Business
How a brand that leaned into exclusionary gamer stereotypes overhauled its image over three console generations
Academy
Self-care tips for games community managers - and their bosses
Safe in Our World's Sarah Sorrell on supporting a CM's wellbeing and why mental health first aid training is a must
Feature
Newzoo: Gamers like brands more than non-gamers do
Survey covering 13 different brands that have been active in gaming found players held significantly more favorable attitudes than non-gamers
News
Nintendo is not attending Gamescom
Platform holder will instead bring upcoming Nintendo Switch games to “numerous events throughout Germany”
Feature
Streaming is the key to discovery
Sam Naji and Damian Abrahams explain why livestreaming is crucial for understanding gamers and how it translates to sales
Stub
Games Branding opens first US-based office in Boston
PR and marketing firm launched as a remote company in 2021, currently has offices in Brazil and Mexico
Academy
Mastering predictive lifetime value in the iOS 14.5+ era
Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world
News
Electronic Arts seeks more influencers as it opens Creator Network to all
Previously invite-only initiative aims to have over 5,000 creators making content around EA games by the end of the year
News
Sony reportedly considering in-game ads for free-to-play titles
This new approach to advertising on PlayStation could launch by the end of the year
Feature
Microsoft considering in-game ads for free-to-play titles - Report
Xbox maker would not take revenue cut and limit ads to a select group of brands at first
News
Anzu raises $20m to expand in-game advertising efforts
In-game advertising platform's latest funding round sees support from NBCUniversal and HTC
News
40% of mobile companies in US and UK suffer losses post-IDFA
75% of those who lost revenue said they felt that the changes "put the future of their business at risk"
Academy
TikTok lessons from Among Us' success | GDC 2022
Innersloth's Victoria Tran shared tips about how to run a games TikTok account
Academy
Deep dive: Inside Strange Horticulture's delightful Steam success
Iceberg Interactive CEO Erik Schreuder recaps the occult plant store puzzle game's launch strategy
Academy
A post-IDFA guide to user acquisition for indies
Tenjin's Christopher Farm offers advice on how small mobile studios can attract more players to their games in 2022
Academy
Should you be bringing your creatives in-house?
IronSource's Dan Greenberg looks into the intricacies of ad creatives production on mobile
Sponsored
The PAX Rising Showcase launches to enable more indie devs to bring their games to PAX
Deadline for the latest Rising competition is March 1st, offering a chance to appear at PAX East in April
Stub
Sony reveals Horizon Forbidden West Lego set
Tallneck model launches in May, comes with Aloy minifigure and a Watcher
Feature
How the pandemic transformed the role of sponsored content, possibly forever
Gamesight's Adam Lieb analyses the evolution of video game-related sponsored content, and marketing budgets' shift to digital in the absence of events