.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
News
Omission of Activision from Call of Duty: Vanguard trailer was a "creative choice"
Publisher explains why no logo or mention of Activision is present in the first footage of this year's shooter
Marketing (Page 5)
Academy
Optimizing for the first 24 hours: Conversion values and iOS 14.5+
Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey
Academy
Winning the business development game (without feeling like a sell-out)
Fundamentally Games' Oscar Clark details ways to connect with people, build relationships and find business opportunities
Feature
Rovio wants fans of the feather to flock together
Angry Birds head of brand strategy Ben Mattes says there's a multi-year plan to get players more engaged with a "canon" to tie the franchise closer together
Sponsored
Automated App Ads: Seek new pools of players with a powerful automated solution from Facebook
Krystel Bitar, Global Gaming Product Manager at Facebook, guides games developers on how to use the company's new ad solution
Feature
"Feast and famine": How the pandemic influenced games public relations
Is the pandemic a blip or the herald of a new age of public relations?
News
Roblox pens deal to feature Sony music artists
Partnership intended "to further unlock commercial opportunities at the intersection of music and gaming"
News
Facebook to test in-headset ads in Oculus games
The test will only run on a few VR titles only but could be expanded to the ecosystem more broadly if successful
Academy
How to successfully carve yourself a position as a communications leader
Jagex communications director Rich Eddy offers a overview of the many comms and editorial roles available at games companies
Academy
Building anticipation: How to make engaging gameplay trailers
Marketing agency Gnet shares practical advice on elevating your marketing by getting the most from your footage
Feature
How developers use TikTok to boost their games
The studios behind Sea of Thieves, Fall Guys and more share the secrets behind their TikTok success
News
Snowed In Studios launches Scarab Games
The newly created company aims at helping existing brands make it in the AAA games market
Academy
Tip-top TikTok tips for game marketing
Jenny Windom of Wholesome Games talks with GameDiscoverCo's Simon Carless about promoting games on the viral video sharing service
Academy
How to engage fans before launch
Maverick Media's Andy Hammond details his approach to developing marketing ideas
News
Survey says 59% of women hide gender to avoid harassment while gaming online
Most women gamers are happy with portrayal of women in AAA and indie games, want better representation in ads
Academy
Looking for the signal: Subscription app tips for iOS 14.5
Adjust's Katie Madding explores best practices for games utilising subscription models
Academy
Three key discoverability takeaways from the Epic/Apple lawsuit
GameDiscoverCo's Simon Carless looks at the data around platform splits, exclusives and free games revealed in this week's legal proceedings
Academy
Hypercasual UA and ad monetization in a post-IDFA world
Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5
Feature
Solving the marketing mystery of Loop Hero
Faced with promoting an intentionally enigmatic game, Devolver Digital's Robbie Paterson drew inspiration from a Nine Inch Nails ARG and old PC gaming magazines
Academy
Google's guide to growing your mobile games business
At GDC Showcase 2021, Brent Dance and Paula Wang went through the basics of user acquisition and how developers can connect with the influx of new players coming to mobile
Feature
Mr Men books are for children. Assassin's Creed is not and never should be | Opinion
Ubisoft is trying to expand the audience for its flagship brand, but more than oversteps when it targets kids who are too young to even read
Academy
How to find a new audience for your mobile game | GI Live Online
Xsolla's Miikka Luotio provided insight into bringing mobile games to other platforms during GI Live: Online
Opinion
Online E3 has a hell of a lot to prove | Opinion
After last year's cancellation, the industry's former tentpole event is back in online-only format - and the tough questions about its value and relevance aren't getting any easier
Academy
An introduction to advertising on Reddit
EVP and president for global advertising Harold Klaje tells the GamesIndustry.biz Academy how gaming brands and developers can best use the platform to market their title
News
Capcom closing USA online store
But European merchandise outlet will continue to operate as US arm seeks new licensing partners