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Niko's 2024 India Gamer Market Report shows 65.4% of gamers engage with esports
And social elements hold "significant sway" over buying decisions
Niko Partners
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Niko Partners: Gulf Cooperation Council markets accounted for $2.24bn in player spending in 2023
Market firm forecasts growth of 7.7% in player spending to reach $3.48 billion by 2028
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Niko Partners: East Asia games market generated $30.1bn in 2023
Research also found that 97 million players in Japan and Korea play on more than one platform
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Niko Partners: 62% of China PC players spending more on games than last year
Steam remains top distribution platform for PC gamers
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Asia and MENA games market expected to hit $100bn by 2028
Niko Partners report also says region generated $85.5 billion in 2023
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MENA-3 games market generated $1.92bn in 2023
Revenue expected to rise to $2.65 billion in 2027
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Niko Partners: Asia and MENA spending $78.5bn on in-game purchases in 2023
Microtransactions account for 87.8% of spending, $7.8 billion spent on premium titles
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East Asia PC and mobile games market expected to hit $30bn in 2023
Niko Partners report also says that the region will generate $30.8 billion by 2027
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China's game market to grow 5.2% this year
Niko Partners projects Chinese game revenue to hit $47.7 billion, more than offsetting last year's 2.5% dip
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SEA-6 PC and mobile games market projected to hit $6bn in 2023
Niko Partners report also says that the group of countries will generate $7.2 billion by 2027
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Report: Console gaming more popular among Japanese youth than mobile
Niko Partners survey finds 72% of young gamers in Japan play on console compared to 64% on mobile and 15% on PC
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Report: Women make up 37% of Asia's gamers
New survey also says that women account for 23.5% of total market revenue
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Niko Partners: Asia-10 gaming markets will generate $41bn by 2026
The market research and consulting firm also projects that the markets will amass one billion players by the same year
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Niko Partners: China games market to decline for the first time in 20 years
PC sector's return to growth offset by lower spending in mobile games, among other factors
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Study finds Chinese youth playing less in wake of restrictions
Niko Partners finds 54% of minors playing comply with last year's tightened restrictions limiting minors to one hour a day, Friday through Sunday
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China video games market revenue hits $45.5bn during 2021
Internationally Chinese game companies made $17.3 bn, up 27% year-over-year
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Saudi Arabia, United Arab Emirates and Egypt markets worth $1.76bn in 2021
65.32 million people across the three countries played games last year, 85.76 million expected by 2025
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Mobile revenues grew $135m in Malaysia and Singapore in two years
Niko Partners reports shows rapid growth in gaming on smartphones, surpassing PC
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Chinese console market to grow to $2.15bn by 2024
Niko Partners predicts grey market console sales will decline as number of legal devices nears one billion
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Gaming viewership, playtime surged in China under lockdown
Niko Partners: But ad revenue dropped, and players gravitated toward familiar, not new, titles
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Niko: PC and mobile revenue to pass $8 billion in Greater Southeast Asia by 2023
95% of PC players and 90% of mobile gamers in the region engage esports
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China gaming regulator publishes new rules for minors targeting playtime, spending
Age-rating system still in the works as restrictions are tightened, expanded to mobile games
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Niko Partners: Cloud gaming revenue to reach $3bn in Asia by 2023
Projections suggest there will be 500 million cloud gamers in Asia by 2028
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Niko Partners: Mobile esport games grossed $15.3bn worldwide last year
Mobile esport titles poised to overtake PC competitors which grossed $16.1 billion in 2018
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Niko Partners: Legal console sales in China to overtake grey market with Switch, next-gen launches
Chinese console hardware and software market expected to bring in $1.5 billion in 2023