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Niko Partners: Asia-10 gaming markets will generate $41bn by 2026

The market research and consulting firm also projects that the markets will amass one billion players by the same year

Niko Partners' new 2022 Asia-10 Games Market report projects that by 2026, the Asia-10 gaming markets will hit $41 billion in consumer spending.

The Asia-10 consists of Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, Korea, and India.

The report also estimates that for the year 2022, consumer spending among the group will reach $36 billion.

Japan's and Korea's markets make up 77% of the Asia-10's gaming revenue.

The market research and consulting firm highlights that players among the countries are forecasted to reach 789 million this year and one billion in 2026.

Additionally, Niko Partners' newly released 2022 India Games Market report projects that the country will amass $704.5 million in player spending. Whereas by 2026, gaming revenue is estimated to reach $1.4 billion.

It notes that India is the second largest gaming audience worldwide and it makes up 50% of the Asia-10 player base.

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Jeffrey Rousseau avatar
Jeffrey Rousseau: Jeffrey joined in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.
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