Sections

Iwata: We can't promise Wii supply for Christmas

President committed to supplying US retail, but shortages could strike for third year running

Retailers may be facing another year without enough stock of the Nintendo Wii to meet consumer demand.

Nintendo's CEO has said that while the company will do all it can to satisfy demand, it cannot guarantee full supplies for the third year running.

"We are really intending to increase the shipments to the US, especially compared to last year," says Iwata, speaking to Forbes.

"However, I can't give you a 100 per cent commitment [that you'll be able to find a Wii this holiday season]. What I can commit myself to is that Nintendo is going to do its best to supply as many Wii hardware units as possible in order to meet demand there."

The company has ramped up its production of the Wii from 1.8 million units per month to a target of 2.4 million by the end of the summer.

Last Christmas retailers in the US and Europe suffered shortages of the popular home console, and while sales of the Wii are leaving the competition behind, consumers and retailers could once again face a frustrating seasonal period.

Nintendo of America boss Reggie Fils-Aime has said that the average unit sits on retail shelves for only an hour before being snapped up.

It's not just the console that has suffered from a poor supply chain. Game and peripheral Wii Fit has jumped in and out of the charts since release with analysts suggesting patience amongst consumers could wear thin if they are not able to buy product so heavily advertised.

Related stories

Nintendo continues marginal improvements to ethical mineral sourcing

Switch maker says it's "putting smiles on the faces of our supply chain," but efforts to ensure it isn't funding human rights abuses far from complete

By Rebekah Valentine

ELeague to broadcast Nintendo 2019 World Championships on CBS

Three-episode series to air summer competitions in Splatoon 2, Super Mario Maker 2, Super Smash Bros. Ultimate

By Rebekah Valentine

Latest comments (1)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.11 years ago
Matt, it's 2.4 million units per month (which was scheduled to take effect this month), not 2.4 million for the year.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.