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Playdom acquires Offbeat Creations

Aggressive growth plans continue in social gaming sector

Social games company Playdom has acquired Facebook developer Offbeat Creations.

The creator of Super Farkel – which currently boasts over 1 million monthly active users – is added to Playdom's portfolio which includes Mobsters, Tiki Resort, Lil Farm Life and Poker Palace.

"With this acquisition we are bringing a talented new game studio into the Playdom family with a very exciting game pipeline," offered John Pleasants, CEO of Playdom. "We have aggressive plans to expand our social gaming footprint in 2010 and the addition of Offbeat Creations will significantly enhance our development throughput and expand Playdom’s game pipeline this year."

Both outfits are relatively small – although the 12-man Offbeat Creations team is now expected to grow alongside Playdom's 15-person Seattle studio.

"We are very excited to be joining the Playdom family," said Chia Chin Lee, co-founder of Offbeat Creations. "We believe that together we can create the best possible games and player experiences."

The social and casual gaming sector is seeing aggressive merger and acquisition activity in 2010, with iPhone developer ngmoco recently buying Freeverse, hi5 swooping for Big Six and Zynga taking Serious Business in recent weeks.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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