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Zynga buys social games company Serious Business

Friends for Sale team join San Francisco outfit

Social games company Zynga is to acquire Rock Legends and Friends for Sale developer Serious Business.

All Serious Business staff will join the Zynga team in San Francisco. Financial terms of the acquisition were not disclosed.

"We’re very excited to gain an experienced team that is committed to building social games," said Vish Makhijani, chief operating officer at Zynga. “We are impressed with Serious Business’ entrepreneurial attitude, speed, and innovation in developing social games and welcome them to our team."

Zynga claims to have 60 million active users of its games, which include FarmVille, Mafia Wars, Cafe World and Zynga Poker.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.