Waterfront Entertainment signing

June 8, 2010

TIGA, the trade association representing the UK games industry, today announced Waterfront Entertainment as its newest member.

Waterfront Entertainment was founded in 2004 and is the sister company of well-known Dundee based developer Denki. Originally Waterfront Entertainment acted as the international sales arm for Denki. However, Waterfront now boasts its own development team based in Covent Garden, London.

Waterfront Entertainment specialises in developing games for interactive TV platforms, clients include Sky (UK) and DirecTV (USA), Bell (Canada) and Nickelodeon (USA). Titles developed to date include Ben 10: Operation D’Void (Sky), Sam’s Remote (iPhone) and Bookworm (DirecTV). In addition the company has also developed titles for iPhone and Flash and hopes to expand this area of its business in the future.

Stephen Swan, CEO at Waterfront Entertainment explains more: “The entertainment landscape is changing rapidly. Our vision of the future includes Internet-enabled TVs and a more varied source of supply and content. More and more companies – from massive tech stalwarts to nimble and exciting start-ups – are turning their attention to combining the online and TV spaces, and it’s an exciting and increasingly important place to be. We excel in creating social experiences aimed at the family TV; the trick is always to make interactive entertainment work with its context, rather than to fight it.”

Stephen also explains the company’s reasons for joining TIGA:

“Our sister company Denki has long been an active supporter of TIGA and we enthusiastically believe in the benefit of being part of a strong UK trade body that can advocate on behalf of its members. We are also interested in TIGA’s work to promote the UK games industry to other creative sectors through the Creative Industry Switch program and we hope this will result in more connections and growth for our industry.”

Richard Wilson, TIGA CEO stated: “Waterfront Entertainment is a company with unparalleled expertise in developing games for interactive TV platforms. This has allowed the company to build a business exporting content across the world, creating gaming experiences that attract even the most casual gamer. We welcome Waterfront Entertainment to TIGA.”

Ends

Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.

TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.