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How to engage fans before launch

Maverick Media's Andy Hammond details his approach to developing marketing ideas

By Andy Hammond

Survey says 59% of women hide gender to avoid harassment while gaming online

Most women gamers are happy with portrayal of women in AAA and indie games, want better representation in ads

By Brendan Sinclair

Looking for the signal: Subscription app tips for iOS 14.5

Adjust's Katie Madding explores best practices for games utilising subscription models

By Katie Madding

Three key discoverability takeaways from the Epic/Apple lawsuit

GameDiscoverCo's Simon Carless looks at the data around platform splits, exclusives and free games revealed in this week's legal proceedings

By Simon Carless

Hypercasual UA and ad monetization in a post-IDFA world

Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5

By Katie Madding

Solving the marketing mystery of Loop Hero

Faced with promoting an intentionally enigmatic game, Devolver Digital's Robbie Paterson drew inspiration from a Nine Inch Nails ARG and old PC gaming magazines

By Jeffrey Rousseau

Google's guide to growing your mobile games business

At GDC Showcase 2021, Brent Dance and Paula Wang went through the basics of user acquisition and how developers can connect with the influx of new players coming to mobile

By Marie Dealessandri

Mr Men books are for children. Assassin's Creed is not and never should be | Opinion

Ubisoft is trying to expand the audience for its flagship brand, but more than oversteps when it targets kids who are too young to even read

By James Batchelor

How to find a new audience for your mobile game | GI Live Online

Xsolla's Miikka Luotio provided insight into bringing mobile games to other platforms during GI Live: Online

By George Yang

Online E3 has a hell of a lot to prove | Opinion

After last year's cancellation, the industry's former tentpole event is back in online-only format - and the tough questions about its value and relevance aren't getting any easier

By Rob Fahey

An introduction to advertising on Reddit

EVP and president for global advertising Harold Klaje tells the GamesIndustry.biz Academy how gaming brands and developers can best use the platform to market their title

By Marie Dealessandri

Capcom closing USA online store

But European merchandise outlet will continue to operate as US arm seeks new licensing partners

By James Batchelor

Limit Break and Out Making Games partner on UK mentorship for all underrepresented groups

Program is expected to more than double 2020's cohort with around 700 mentors and mentees

By James Batchelor

Marketers underestimate users' privacy concerns - Survey

AppsFlyer and MMA Global release results of surveys around impact of Apple's upcoming privacy changes

By Brendan Sinclair

How to integrate IP licensing into your marketing strategy

Clipwire Games' Mary Kaye Fraser explores IP licensing for mobile, and what studios should know before taking the plunge

By Mary Kaye Fraser

Activision DMCAs news outlet for reporting Call of Duty leak

Video Games Chronicle says its Twitter account was locked for a post about new Warzone map

By Brendan Sinclair

Tokyo Game Show 2021 will be online

Organisers drop physical event for its 25th year, but an in-person press gathering will be arranged

By James Batchelor

Five things to consider when building games for future players

Benjamin Charbit shares the lessons he's learnt about the audience Darewise Entertainment is targeting: Gen Z

By Benjamin Charbit

Making marketing mistakes or the art of failing properly

At GDC Showcase, Innersloth's Victoria Tran explored the right way to approach failure, and what you can learn from it

By Marie Dealessandri

Five areas not to compromise when creating a game video

Alconost's Natalia Shuhman highlights the aspects of video production where it doesn't pay to cut corners

By Natalia Shuhman

Stop normalizing abusive fandom | This Week in Business

Maybe we should have expected a zombie game studio to excel at developing senselessly hostile hordes

By Brendan Sinclair

"If you're still marketing to white cis males, you're alienating more than half your players"

Assassin's Creed Sisterhood co-founder Kulpreet Virdi on the importance of putting defined female characters in the spotlight

By James Batchelor

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