Ubisoft apologises after male-only Assassin's Creed promo video
Publisher has since re-edited and released a version showcasing the female protagonists of the best-selling series
Simon Carless launches GameDiscoverCo
Former GDC co-runner establishes new research service and subscription newsletter to help tackle discoverability
Why playable teasers are way better than demos
TinyBuild CEO Alex Nichiporchik discusses the benefits of playable teasers and offers advice on how to create your own
Gamecity Hamburg offers funding for devs to attend events
New Games Transfer initiative will give applicants €1,500 a year to help promote their games
China is ready for the PS5 and Xbox, even if Sony and Microsoft aren't ready for China | Opinion
Imported next-gen consoles are already available for pre-order in China, says Apptutti's Daniel Camilo
Lab Rat dev skeptical of multiplatform launches and the virtues of virtual events
Chump Squad's Gwen Frey shares her experience as a small indie launching last year's Kine across five platforms
Riot signs deal for League of Legends toys
Multi-year agreement with Paw Patrol toy maker Spin Master should see action figures hit shelves in fall of 2021
Epic Games commits to live concert series in Fortnite
Company has constructed a state-of-the-art soundstage in Los Angeles to host events
Marketing is the business of selling entertainment, not news
With no news to share about the game, 32-33's Michal Napora took advantage of the PC Gaming Show by creating a "moment" for Inkulinati
Marvel's Avengers | Critical Consensus
The critics found much to like in Crystal Dynamics' campaign, and rather less in Square Enix's ambitions to make its own Destiny
EA removes new in-game ads from UFC 4 after player complaints
Publisher patched in promos that flashed on screen during action replays
Marvel's Avengers shows how a “beta” can be a pitfall | Opinion
Early reviews express surprise at the full game being good after disappointing "beta" weekends -- suggesting a gigantic failure on the publisher side
Wasteland 3 | Critical Consensus
InXile's warmly received new RPG is a sign that Microsoft's run of studio acquisitions is starting to pay off
The ultimate guide to pitching your game
Ahead of our Investment Summit Online next week, Execution Labs founder Jason Della Rocca leads advice from all around the industry about how to pitch your game
Are corporate celebrations of LGBTQ Pride progress?
Two queer non-binary game developers discuss whether there's an upside to pinkwashing during a devcom session
Free and easy ways to cross-promote your game
Straw Fawn Studio's Philomena Schwab shares tips on how to work with other developers on your marketing
iOS 14 will "severely impact" monetisation opportunities, Facebook says
Changes in privacy policy on Apple devices could mean a 50% drop in ad-driven revenue coming from Facebook's Audience Network
Is Rocksteady doing enough to tackle abuse? | Podcast
Latest episode also discusses debut PlayStation 5 ad, and the shift to remote-office hybrid companies
Call of Duty Black Ops Cold War trailer blocked in China
Activision replaces original version, featuring Tiananmen Square protest footage, with shorter edit worldwide
Burger King's ad agency frustrates Twitch streamers with "predatory" stunt
Oglivy uses text-to-speech chat bots to deliver ads during livestreams for $5 or less
PlayStation: Launching a console during a pandemic “is a massive challenge on every front”
PlayStation reveals its first PlayStation 5 ad
Animal Talking: "It's a hobby that spiralled wildly out of control”
At our Changing Channels conference, screenwriter Gary Whitta described the past, present and future of his Animal Crossing talk show
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