News
Super Nintendo World US opens on February 17
Mushroom Kingdom-themed amusement park will become a major fixture of Universal Studios Hollywood
Marketing (Page 2)
News
Hades 2, Death Stranding 2 and Armored Core 6 revealed at The Game Awards 2022
Show also unveiled new project from Bioshock maker Ken Levine, new Crash Bandicoot party title, lots of 2023 releases
News
God of War Ragnarök storms The Game Awards 2022
Six wins for Sony's acclaimed Norse adventure, but Elden Ring named Game of the Year
Feature
PID Games: The "punk" indie publisher giving small studios their first chance
Stanislas Jun Peyrat talks about creating safety for new studios, and bringing fun to the games industry
Opinion
AI moderation will cause more harm than good | Opinion
The problem of in-game abuse can only be solved through a proper commitment of resources; magical thinking about AI solutions will only make things worse
Academy
Four lessons Apex Legends: Mobile can teach about porting AAA franchises to mobile
GameRefinery's Erno Kiiski looks into what makes Respawn's smartphone spin-off a successful handheld title
Academy
The hidden costs of indie game development
Experts explore the unforeseen financial challenges of indie dev, and how you can better plan your upcoming game development journey as a new studio
News
ÜberStrategist snags marketing firm VirTasktic
VirTasktic CEO Carolyn Crummey steps into the role of ÜberStrategist’s chief marketing officer
Academy
Fine-tuning Tunic's marketing message
Finji CEO Bekah Saltsman identified three problems heading into the game's release and five efforts to address them
Feature
Video games are the new battleground for big brands
A panel of experts discuss how everyone from high-end fashion labels to celebrities are collaborating more closely with video games
Academy
The ultimate guide to pitching your game
Advice from all around the industry about how to pitch your game
Academy
Don't do that: What to avoid when soft launching a game
AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space
Academy
Pitching to work on a well-known IP
CEO Aj Grand-Scrutton talks through the process that gave Dlala Studios access to established characters like Mickey Mouse and Battletoads
Academy
Adapting in-game advertising for a privacy-centric world
Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market
Feature
Nobody really wins when a video game leaks | Opinion
Getting a leak wrong is inevitable and lets everyone down
News
G Fuel fires staffers after complaints over CEO's offensive language
Current and former employees describe toxic behavior from sports and energy drink outfit's senior leadership
Feature
New Twitch policy enables wider strategies for building your brand | Opinion
Twitch Partners can now stream on other platforms as well, which StreamElements' Gil Hirsch says opens the door to new opportunities for content creation
Academy
Earning wishlists on Steam: A case study
Black Tabby Games' Tony Howard-Arias explains how Slay the Princess earned 25,000 wishlists in two weeks and gives tips to other indies looking to build their audience
News
Everywhere developer has been hiring a blockchain team
Build a Rocket Boy Studio says blockchain job postings were for "research positions," does not rule out using the tech in upcoming game
Feature
Fortnite and the contemporary pop culture slurry | This Week in Business
Years of crossover collaborations in live service games suggest a shift in flexibility for brand holders of all kinds
Academy
A beginner's guide to approaching influencers
Plan of Attack's Dom Lawrence shares ten tips about getting in touch with content creators and increasing your chance to get a partnership going
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Academy
What should you charge for your indie game?
At Develop:Brighton, Game If You Are founder Lewis Denby discussed pricing, vetting competitors, and estimating revenue potential
News
Steam publishes new graphical asset guidelines, restricting text use
"In most cases this additional text is presented in English, isolating much of the Steam audience that doesn't speak English," Valve said
News
Twitch viewership fell as Facebook Gaming rose in June
StreamElements points to Facebook's focus on emerging markets for split in viewership trends
Academy
How viral marketing and cultural history propelled The Wagadu Chronicles
At Develop:Brighton, Twin Drums' Allan Cudicio gave an overview of his strategies to gain traction with the studio's Afro-fantasy MMORPG