Descenders has sold over 250,000 units
Nearly 3.5 million people have played the biking title across all platforms, thanks to its success on Xbox Game Pass
Seven questions to ask before creating a game trailer
Alconost's Natalia Shuhman offers practical advice on creating an essential marketing tool for any game developer
Microsoft expects Xbox Series X|S shortages until Q2 2021
CFO Tim Stuart points to summer next year for “the supply profile meeting the demand profile"
The challenge and promise of DualSense | Opinion
PlayStation 5's advanced haptic system is arguably the most interesting innovation of the new generation, but it creates a tricky marketing conundrum
Assassin's Creed Valhalla | Critical Consensus
Critics agree that Valhalla is one of the very best Assassin's Creed games, but its underlying themes are tainted by Ubisoft's year of scandal
Sony debuts PS5 games ad as part of “memorable” launch efforts
Travis Scott returns alongside Spider-Man, Gran Turismo, Demon's Souls, Horizon and more
UK startup Sugar closes £1.5m pre-seed round
Passion Capital leads investment in new firm offering finance to games studios wishin to avoid equity funding
Sony expects PS5 to exceed PS4's 7.6m launch sales this fiscal year
But CFO Hiro Totoki says each unit will make a "negative contribution to earnings for the time being"
PlayStation forms creative partnership with Travis Scott
US musician follows up Fortnite concert as Sony's "strategic creative partner" ahead of PlayStation 5 launch
Riot Games hires first ever chief marketing officer
Jason Bunge joins the League of Legends developer from Electronic Arts to lead its marketing and publishing efforts
Devolver Digital brings in licensing specialist to work on Fall Guys
Fée Heyer brings experience from Dunlop Sports, describes Mediatonic's game as “a phenomenon rarely seen before”
NBA 2K21 adds unskippable ads to loading screens
UPDATE: 2K Games says ads were not meant to run in pre-game introduction, is working on a fix
FIFA 21 | Critical Consensus
The new FIFA has the lowest Metacritic average in the series' history -- but does a game with a license to print money have any reason to evolve?
Vungle acquires Algolift
The deal will add Algolift's user acquisition tech to Vungle's ad network and in-app monetization platform
ASA bans misleading Homescapes, Gardenscapes ads
Despite pin puzzles being present in the game, UK ad authority concluded Facebook posts were not representative of the overall gameplay
Push and pull: How to build an in-game economy
Unity Technologies' Julie Shumaker explains how to knit together the key components of a robust and engaging game economy
In-app ad segmentation 101: How to split and analyse your players
IronSource's Justin Norman gives an introduction to ad segmentation and monetisation strategies
Seven tips for running a $100 million user acquisition budget
SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results
Hardware launches and pre-orders desperately need a shake-up | Opinion
Retailers and manufacturers have failed consumers with the botched, badly-managed launches of consoles and graphics cards in recent weeks
Five best practices for making high-performing creatives
AppLovin's Alice Guillaume explores how to make mobile game ads that stand out
Resident Evil series will debut on Netflix in 2021
Resident Evil: Infinite Darkness will be a CGI show focused on Leon Kennedy and Claire Redfield
The social media strategy behind Fall Guys: Ultimate Knockout
Oliver Hindle explains how Mediatonic rapidly grew its hit game's Twitter to one million followers
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