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How to market your video game and find your target audience

Versus Evil, Raw Fury, Headup Games, Good Shepherd and Dan Adelman offer advice to developers on how to market their game

By GamesIndustry Staff

Activision Blizzard and Google sign esports, cloud deals

Overwatch League and others will air exclusively on YouTube and Google Cloud becomes preferred cloud service for game hosting

By Brendan Sinclair

The Witcher heralds an era of game IPs on TV | Opinion

As media giants prepare to do battle over streaming, well-known IPs are a potent weapon -- and videogames remain the last great untapped source

By Rob Fahey

Latest Publishing articles

US game content revenues hit $35.4 billion in 2019, say NPD and ESA

Overall spending on gaming similar to last year when omitting hardware revenues from the equation

By Brendan Sinclair

Netflix is also developing a standalone The Witcher anime film

"Nightmare of the Wolf" to be led by The Witcher showrunner Lauren Schmidt Hissrich, animated by Legend of Korra and Voltron studio

By Rebekah Valentine

The Witcher on Netflix has been watched by 76m households

It's on track to be the streaming service's biggest season one TV series ever

YouTube TV comes to PS4 as PS Vue moves out

Sony hardware maintains a live TV option at about the same price

By Rebekah Valentine

CGI remake of original Pokemon film will be a Netflix exclusive

Pokemon: Mewtwo Strikes Back - Evolution to debut on the service on February 27, 2020

Why the traditional product lifecycle “maybe doesn't apply” to League of Legends

After ten years, League of Legends is still one of the most popular games on earth and Riot Games is riding that wave into new spaces

By Haydn Taylor

Only YouTube Gaming saw hours watched, streamed, and concurrent viewership up last quarter

Streamlabs: Twitch viewership began a decline in 2019, but other platforms have a long way to go to catch up

By Rebekah Valentine

Switch sales up 29% in Japan for 2019 as PS4 sales drop 29%

Famitsu numbers have hardware unit sales flat for the year; Switch Lite moves more than 1 million in just over three months

By Brendan Sinclair

How to get a job in the games industry

The GamesIndustry.biz Academy guides to finding games industry jobs in all sectors, from game design to journalism to games PR and more

By Marie Dealessandri

When to release a game: Ten things to consider when choosing a video game release date

There are important factors to consider when deciding a video game release date

By Christopher Dring

How to get a job in the games press

The GamesIndustry.biz Academy looks into how to get a job as a games journalist

By Marie Dealessandri

How to get a job in games PR

The GamesIndustry.biz Academy looks into how to get a job in games PR and how to become a publicist

By Marie Dealessandri

Epic Games Store avoids review bombing with OpenCritic integration

Review aggregation site will display how many critics recommend purchase on each title's store page

By James Batchelor

UK Charts: Star Wars Battlefront II returns to Top Five

Otherwise, Call of Duty: Modern Warfare is No.1 again

By Christopher Dring

Overwatch League addresses on-air talent departures

Activision Blizzard's esports outfit will "evolve" its broadcast after losing five hosts and casters in the past month

By Brendan Sinclair

Sony's PS5 marketing strategy does away with convention | Opinion

E3 absenteeism is just the latest example of a company paying little heed to conventional wisdom, but will that help or hurt it?

By Brendan Sinclair

Super Nintendo World to focus on "interactive experiences"

New details about the Osaka theme park were revealed ahead of its summer opening

By Rebekah Valentine

GameStop holiday sales down 27.5% in 2019

CEO lowers full-year guidance again, maintains declining sales are reflective of market trends

By Rebekah Valentine

Is PlayStation right to skip E3?

Sony does not need to go to LA to get people excited for PS5

By Christopher Dring

PlayStation will not participate in E3 2020

The company will instead attend 'hundreds of consumer events across the globe'

By Christopher Dring

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