Wizards of the Coast Selects Intergi as Online Advertising Representation Partner
Deerfield Beach, Florida - February 7, 2008 - Intergi ( www.intergi.com), a leading video game and entertainment advertising network and representation company, today announced it has entered into a new advertising agreement with Wizards of the Coast, Inc., the worldwide leader in hobby gaming, and a subsidiary of Hasbro, Inc. (NYSE: HAS). Per the agreement, Intergi will represent and supply advertising opportunities for Wizards of the Coast's web properties, WWW.GLEEMAX.COM and WWW.MAGICTHEGATHERING.COM. Terms of the agreement are non-disclosed.
"Wizards has been growing our online community for 15 years, so our name has a lot of equity with our gamers," said Ilja Rotelli, Director of Online Media at Wizards of the Coast. "Intergi brings to us the ability to connect our gamers to their network of relevant advertisers."
"Wizards' website appeals to millions of visitors each year and consistently rates as a forceful, interactive conduit to gaming enthusiasts worldwide," said Jayson Dubin, president of Intergi. "The site offers advertisers the ability to connect with die-hard gamers in a space where attention is peaked and consumers can best find the information they need to fuel active purchasing decisions."
With a growing network capable of delivering more than 9 billion monthly impressions within the gaming and entertainment space, Intergi's unique set of advertising services include highly configurable optimization options and fully customizable campaign segmentation designed to reach targeted subsets within the gaming community.
Wizards of the Coast is a worldwide leader in the trading card game and tabletop role-playing game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, MAGIC: THE GATHERING®, among many other trading card games and family card and board games. Wizards is also a leading publisher of role-playing games, such as DUNGEONS & DRAGONS®, and publisher of fantasy series fiction with numerous New York Times best sellers. For more information, visit the Wizards of the Coast website at www.wizards.com.
About Intergi
Intergi is a leading video game and entertainment advertising network and representation company offering broad reach and access to the $25 billion gaming industry. Intergi partners with today's premier gaming Web publishers to provide advertisers with targeted advertising placements. Intergi provides site-specific, channel-wide and run-of-network placements through specialized game categories, including massively multiplayer online (MMO) and first person shooter (FPS) genres. Intergi's global market allows advertisers and publishers to connect from different parts of the world and access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, the company was launched in May 2007 by a team of seasoned gaming industry veterans. For more information, visit www.intergi.com.
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