Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Video Game Experience Extended With all New Downloadable Content for Test Drive Unlimited

Atari Offers Initial Monthly Car Downloadable Set for Its First in Class Racing Game

NEW YORK, Nov. 21: Continuing to reinvent racing online, Atari, Inc. (Nasdaq: ATAR), one of the world's most recognized brands and third-party video game publisher, today announced that new content is available for Test Drive Unlimited, the ultimate automotive and lifestyle gaming experience for Xbox 360 TM video game and entertainment system from Microsoft. Test Drive Unlimited provides gamers with M.O.O.R. TM : Massively Open Online Racing and the pure freedom to go wherever they choose, whenever they choose and race whoever they choose all in a spectacular, wide open tropical setting. Test Drive Unlimited is currently available in North America for a suggested retail price of $39.99 and rated E10+. A 48-hour free trial of Xbox Live ® online entertainment Gold membership is included with purchase.

Available for download on Xbox Live Marketplace for 350 Microsoft Points, the Test Drive PURE POWER 2 Download Set, named after the top online club (as of November 7), features seven supercars, including a Ferrari 250 GTO and the 25th anniversary edition of the Lamborghini Countach. One of the seven vehicles, the Chevrolet ® Corvette C1 1957 Hardtop, will be available free to all gamers. Going forward, premium US download sets will be named after the top US club at a specific time within the month.

"With Test Drive Unlimited, Atari continues to offer consumers more -- massively open online racing, more than three hundred hours of single-player gameplay, and more vehicles," said Nique Fajors, Vice President, Sales and Marketing, Atari, Inc. "With this first downloadable set, users can purchase seven incredibly sought-after vehicles and, most importantly, continue their offline and online racing pursuits."

Test Drive Unlimited's monthly car sets feature a mixture of manufacturers and models of the world's finest vehicles. Test Drive PURE POWER 2 Download Set features the RUF RGT, Koenigsegg CCR, Noble M400, Corvette C6 Convertible, Ferrari 250 GTO 1962 and the Lamborghini Countach 25th Anniversary Edition. It also includes the free Chevrolet ® Corvette C1 1957 Hardtop. Gamers must still purchase the cars with in-game money at the cars' respective dealerships within Test Drive Unlimited.

Test Drive Unlimited has received rave accolades from industry and consumer media as one of the top racing games this decade. Yahoo! Games gave Test Drive Unlimited four out of five stars and notes that "Test Drive Unlimited has blurred the line between single and multiplayer gaming almost out of existence." GameSpot called Test Drive Unlimited " ... an addictive and interesting racing experience." TeamXbox.com awarded Test Drive Unlimited with the Editor's Choice Award and gave it an 8.7/10. USA Today declared, "Test Drive Unlimited is easily one of the most impressive experiences behind the wheel. Stellar online play and a bevy of game options make this a worthy road trip."

Packed with 90 vehicles, one thousand plus miles of open roads and a host of online options, Test Drive Unlimited is M.O.O.R.: Massively Open Online Racing -- the ultimate online automotive gaming experience for Xbox 360 gamers. Both online and offline gamers will experience the world's most exotic and fastest vehicles on Test Drive Unlimited's diverse Hawaiian roads. Gamers win races, challenges, missions and tournaments to earn credits and purchase new cars, bikes, apparel, homes and garages. Boasting huge online content, racers around the world can challenge others to join them in the virtual paradise of the game's persistent online racing world. Players will engage in online challenges, and build communities by creating or joining exclusive members clubs to talk, trade cars, and race with other like-minded and similarly-skilled drivers in Test Drive Unlimited, one of the most comprehensive online racing experiences to date.

For more information about Test Drive Unlimited, please visit www.testdriveunlimited.com .

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining franchises such as The Matrix TM (Enter The Matrix and The Matrix: Path of Neo) and Test Drive ® ; and mass-market and children's franchises such as Nickelodeon's Blue's Clues TM and Dora the Explorer TM , and Dragon Ball Z ® . Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com .

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

All other trademarks are the property of their respective owners.

Read this next

GamesIndustry International avatar
GamesIndustry International: GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.