News
Square Enix launches Hitman clothing line
Collaboration with Trapstar, a brand favoured by Rihanna
Marketing (Page 30)
Feature
Nintendo Wii U: Launching in Apple's Shadow
Price and date for the Wii U launch are expected this week, but will Nintendo's press event be overshadowed by Apple?
News
Deadpool has taken over, says High Moon manager
Greg Agius says that the studio was given more marketing input after War for Cybertron
News
Delivering earned media performance
The Ayzenberg Group talks about maximizing earned media investments
Feature
Mobile Games: Making it to the 1%
Eyal Rabinovich, Co-Founder of MoMinis, discusses the wonders of cross-promotion in the mobile market
News
App marketing costs could price indies out of mobile market says new report
Report from W3i says indie developers are facing an 'innovate or die' moment
Feature
Game Industry Legends: Bing Gordon
On transition, Nintendo as a software company, funding vs. 'cool' and a three-part formula for killer apps
News
Benchmark's Mitch Lasky: The value of publishers "isn't clear"
The investment partner looks into changes in publishing and the mobile market
News
Oberon Media changes name to Iplay
Oberon rebrands to address expansion of products and services
News
iPhone game marketing costs keep rising to "insane" levels
Smaller iOS developers fear being pushed out of a crowded market
News
How Valve's community solves its biggest problems
Users provide "really elegant business solution" as alternative to contractors, says Holtman
Opinion
Console War 2012: Status Of Forces
A combat report on the marketing battle of Wii U vs. PS3 vs. Xbox 360
Feature
GameStop CEO: Google's tablet is a "gamechanger"
GameStop's Paul Raines talks about tablets, the Wii U and holiday sales
News
Epic Mickey Marketing to the Second Power
Disney talks enhancing the marketing for Epic Mickey 2
Feature
Global Gaming Market: "Console is not dead"
Data and opinions from analysts and execs on the present and future of global gaming
News
Fight My Monster signs big merchandise and licensing deal
Teams with agencies representing Angry Birds, Temple Run, Sony, Twilight
News
Fruit Ninja selling licensed products worldwide
Developer Halfbrick selling plush toys and more
Feature
E3: How to Find Out the Key Facts
Interpreting what you see at E3 is vital to knowing what's really going on
Feature
Gamification market to reach $2.8 billion in 2016
Report from M2 Research projects tremendous growth
Feature
Console gamers still rule, survey finds
A survey taken in the USA finds more than half are gamers
News
Seamus Blackley: "I'd be terrified to be marketing games right now"
Original Xbox creator calls for experimentation during keynote at the [a]list Summit
News
Marvel Comics and Rockstar team up to bring Max Payne to comics
The 3-issue comic series will be written by Remedy's Sam Lake and Rockstar's Dan Houser
News
Call of Duty buzz up 400% in wake of Black Ops II reveal, PS3 gains mindshare
Activision's marketing push has begun and it appears to be working