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SIEGE 2008

ESA's Rich Taylor to address gathering of developers in Geogia next month.

Atlanta, GA – September 5, 2008 — Rich Taylor, the Entertainment Software Association’s Senior Vice President for Communications and Research, today announced that he would be joining the list of game industry experts scheduled to speak the second annual Southern Interactive Entertainment and Game Expo (SIEGE). Scheduled for Oct. 3 – 5, 2008, at the Hyatt Regency Suites hotel, SIEGE focuses on the fast-growing game design industry in the South.

“I can’t think of a better person to speak on the rapid changes going on in the games biz,” said Andrew Greenberg, SIEGE director and a partner at Holistic Design, Inc, an Atlanta game developer. “He combines an unmatched knowledge of the industry and its future with a strong passion for the games themselves.”

Rich Taylor, a former senior executive with the Motion Picture Association of America (MPAA) and aide to Congressman Jim Chapman (D-TX), will be joining panel discussions featuring nationally recognized experts on the game industry.

SIEGE’s speakers include leading artists, programmers, designers, writers, teachers and business executives. Other speakers include government figures, experts on computer game violence and social issues, and more. The convention also includes a number of special events. Among these are game design tournaments, game playing tournaments, parties, a job fair, and a student fair for high school students and others looking for colleges.

“Many companies are interested in game technology for non-game applications. One good example is a custom-designed game used by a pharmaceutical company to attract physicians to a medical tradeshow booth where the physicians can learn about drug efficacy with a hypnotic, exciting, goal-directed, interactive narrative about the product; so much better than another branded golf ball. SIEGE is for everyone interested in the emerging world of interactive business and play,” added Clinton Lowe, president of the Georgia Game Developers Association (GGDA) and CEO of C. Allen Lowe & Associates, LLC.

The event has attracted a variety of sponsors, including Georgia’s Film, Video and Music Office and CCP North America, which both signed on as platinum partners. Conference sessions include classes on the latest software, game design techniques, business issues, starting a new company, and more.

Registration can be found at www.siegecon.net. Registration ranges from $45 for students to $95 for professionals. GGDA members receive discounts.


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Andrew Greenberg, Director



Clinton Lowe, President



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