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New general manager for Nintendo UK

Nintendo has announced the appointment of a new general manager for its UK operation, with former Australian director of sales and marketing David Yarnton taking over the reins at the company.

Nintendo has announced the appointment of a new general manager for its UK operation, with former Australian director of sales and marketing David Yarnton taking over the reins at the company.

Yarnton, who has been with Nintendo Australia for some eight years and oversaw the GameCube and GBA SP launches in the Australian marketplace, is in fact a Brit by birth - although he's been resident in Australia since 1961.

He replaces Nintendo UK veteran Andy Williams, who in June announced his decision to leave the firm and pursue a new role as vice president and UK general manager for MGM Entertainment.

"We're delighted that David is joining the UK team," commented Nintendo of Europe managing director David Gosen. "He brings with him a wealth of experience across sales, marketing and business management. 2004 will be a pivotal year for Nintendo and David will be instrumental in driving the UK market from strength to strength."

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Rob Fahey avatar
Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.