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IronSource to merge with Unity

IronSource's CEO Tomer Bar-Zeev, will join Unity's board of directors and executive leadership team

Engine maker maker Unity announced that it's entered a merger agreement with IronSource.

IronSource is a platform that enables developers to monetize their apps and shift them into businesses.

It will become a new subsidiary of Unity and the deal is expected to close during Unity's 2022 Q4 period.

With the merger both companies intend to enhance Unity's offerings to creators.

"We believe the world is a better place with more successful creators in it," said Unity CEO John Riccitiello.

"The combination of Unity and IronSource better supports creators of all sizes by giving them all the tools they need to create and grow successful apps in gaming and other consumer-facing verticals like e-commerce."

In addition, when the deal closes, IronSource CEO Tomer Bar-Zeev, will join Unity's board of directors and will serve as a member of Unity's executive leadership.

This merger is one among recent business expansions for Unity, during January the game engine maker purchased software developer Ziva Dynamics.

Prior to that it acquired 3D data handling company Pixyz Software, environment developer SpeedTree, remote desktop streaming tool creator Parsec, VFX platform Weta Digital, and collaboration tool maker SyncSketch.

Also two weeks before the merger announcement with IronSource, 4% of Unity's workforce was laid off, and were reportedly still ongoing, according to sources who talked to Kotaku.

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Jeffrey Rousseau

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Jeffrey Rousseau joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.

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