Gears of War 3

LONDON – 21 July 2010 - The fate of Carmine lies in your hands! For the first time in franchise history, Epic Games and Microsoft are giving fans the chance to decide the fate of a character in “Gears of War 3.” By purchasing avatar gear on Xbox LIVE Marketplace, fans and gaming communities around the globe will decide the destiny of the newest Carmine brother set to appear in “Gears of War 3,” with all the proceeds going to the Child’s Play Charity.

Keeping with the series’ tradition, Clayton Carmine will be introduced in the trilogy’s final chapter, and like Anthony and Ben, the newest rookie brother runs the high risk of meeting an early death. However, unlike in the previous games, the Xbox community will choose whether Carmine lives or dies by purchasing special “Gears of War 3” avatar gear on Xbox LIVE Marketplace. Starting July 29 two new avatar t-shirts will be available on the Avatar Marketplace on Xbox LIVE – one shirt reads “Save Carmine” and the other reads “Carmine Must Die.” By purchasing the “Save Carmine” shirt, you’re casting your vote to let Carmine live in “Gears of War 3.” Conversely, purchasing the “Carmine Must Die” shirt means you want to see Clayton follow in the fate of his brothers.

Child’s Play is a community-based games industry charity dedicated to improving the lives of children around the world. Through their network of more than 60 hospitals and through the generosity of their community of donors, Child’s Play raises millions of dollars each year to donate games, consoles and toys to sick children. The proceeds from the sales of the “Save Carmine” and “Carmine Must Die” avatar gear and limited edition NECA t-shirts will go to Child’s Play, so cast your vote, donate to charity, and get cool “Gears of War” gear! Fans can get up to date information about the fate of Clayton Carmine by visiting www.gearsofwar.com.

Published by Microsoft Game Studios and developed by Epic Games, the “Gears of War” franchise has won over 30 “Game of the Year” awards, sold more than 12 million copies worldwide and redefined the third-person shooter genre for this console generation. The “Gears of War” series is exclusive to Xbox 360 and its riveting multiplayer action makes it one of the most popular titles on Xbox LIVE. The trilogy finale, “Gear of War 3,” will release on April 5, 2011, only on Xbox 360.

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