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BAFTA names new head of games

UKIE's Luke Hebblethwaite takes new role as organisation ramps up games efforts

The British Academy of Film and Television Arts, better known as BAFTA, has named its new head of games.

The position has gone to Luke Hebblethwaite, who joins from trade body UKIE where he spent more than five years in the role of insight and innovation manager.

He will report into Emma Baehr, BAFTA's executive director of awards and content, and will assist with growing BAFTA's games-related initiatives.

During his time at UKIE, he worked on various research and advocacy projects, including the UK Games Industry Census, the UK Games Map and the trade body's annual market valuation for video games in the UK.

Prior to UKIE, he worked in various creative and tech industries, including eight years in the music industry.

He joins as BAFTA prepares for a big change in leadership. Earlier this week, the organisation announced its CEO Amanda Berry will step down in 2023, while COO Kevin Price will leave in September 2022. Both have worked at BAFTA for more than 20 years.

BAFTA also recently announced its latest Breakthrough cohort, including a range of up-and-coming talent from the games industry.

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James Batchelor avatar
James Batchelor: James is Editor-in-Chief at, and has been a B2B journalist since 2006. He is author of The Best Non-Violent Video Games
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