Navigating the post-IDFA world: All you need to know about iOS 14.5

Check out all our Academy guides to complying with this year's disruptive iOS update

The release of iOS 14.5 on April 26, 2021 was highly disruptive for the mobile industry.

Apple introduced its App Tracking Transparency feature and the ability for users to decide whether they want to share their IDFA (identifier for advertisers) with developers, and therefore be tracked.

In May, the Post-IDFA Alliance released some early indicators about how the mobile ad market has been affected since Apple's requirement rolled out, with 21% more spending on ads in Google's Android after iOS required users to opt-in for ad tracking.

The Academy also explored the impact of this change for mobile game developers through a series of guest articles from experts, which you can now find gathered below.

If you would like to contribute to this series, you can reach out to

AppSecTest's Julian Evans explains how to comply with Apple's iOS update.

Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5.

Adjust's Katie Madding explores best practices for games utilising subscription models.

Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey .

IronSource's Adam Stevens explains how to design creatives that address challenges introduced by the iOS privacy updates.

More Academy guides to Selling Games

Our guides to making money from video games cover various aspects of the publishing process, whether you're a young game developer about to start a new project or an industry veteran:

More stories

Apple denied delay on App Store changes

Third party payment systems will have to be implemented on the App Store from December 9

By Marie Dealessandri

The Epic vs Apple judgement leaves much undecided | Opinion

Apple must allow app developers to point consumers at alternative payment methods - but there will be many more legal wrangles before the impact on mobile games is clear

By Rob Fahey

Latest comments

Sign in to contribute

Need an account? Register now.