Selling games

Academy

'Steam is a supermarket, and your game is beans' - A guide for reluctant marketers

At Develop Brighton, marketing experts gave tips to promoting your game even if you don't have any interest in it

July 23, 2024 Marie Dealessandri

Academy

Tips for navigating the PR landscape

Playstack's Wout van Halderen gives key PR advice for indie devs looking to successfully market their game, following the publisher's successful release of Balatro

June 24, 2024 Wout van Halderen

Academy

Mock reviews and game evaluations: what are they, and why are they useful for devs?

We speak to industry experts about the insights mock reviews and evaluations can provide ahead of a game launch

June 12, 2024 Emma Kent

Academy

"Guess I'll just piss on the floor": Baldur's Gate 3's top TikTok tips

Larian creative content manager Ben Maltz-Jones on running your TikTok like a fan account and other takeaways for the social media platform

April 3, 2024 Brendan Sinclair

Academy

The definitive primer for publishers and developers on striking deals with influencers

Gamesight's Emilee Helm shares five influencer marketing strategies, and how to identify good offers from bad ones

March 28, 2024 Emilee Helm

Academy

Four ways to build better indie marketing campaigns

20ten's director of gaming Luke Fisher gives tips on how to keep players engaged

Feb. 26, 2024 Luke Fisher

Academy

An introduction to mobile user acquisition

AppQuantum's Vladislav Samarin explores the basics of mobile marketing, and what you can expect between running in-house UA, working with an agency, and mobile publishing

Feb. 5, 2024 Vladislav Samarin

Academy

Are your game monetisation techniques going to remain legal?

Lewis Silkin's Fleur Chenevix-Trench and Nick Allan go through the recent EU and UK consumer law changes that game developers and publishers should be looking out for

Oct. 19, 2023 Fleur Chenevix-Trench, Nick Allan

Academy

Harnessing the power of player feedback

King's Sabrina Carmona gives advice on balancing player desires with a game's creative vision

Oct. 4, 2023 Sabrina Carmona

Academy

Why VR needs a new playbook – and where the industry should start

ForeVR Games' CEO Marcus Segal, who helped scale Zynga in the early days, identifies key areas of improvement for VR to finally see widespread adoption

Sept. 19, 2023 Marcus Segal

Academy

The five deadly traps of user acquisition

Phoenix Games' Justin Stolzenberg offers a survival guide for any studios struggling to improve the profitability of their mobile game

Sept. 5, 2023 Justin Stolzenberg

Academy

New loot box transparency guidance in the UK – is it game-changing?

Fieldfisher goes through the new guidance's requirements, and what it means for game businesses in practice

Aug. 14, 2023 John Brunning, Lorna Cropper & Paul Lanois

Academy

The overlooked keys to launching and sustaining games-as-a-service

As many GaaS have recently come to an end, Gamesight’s Yane An shares her golden guide to help teams build and evolve live service titles

May 23, 2023 Yane An

Academy

Comparing space oranges and zero-G apples: A deep dive into Everspace's Steam launch

Rockfish CEO Michael Schade busts some myths around Steam Early Access, wishlists, pricing, Game Pass, and more

May 10, 2023 Michael Schade

Academy

3 ways to bring more creativity into mobile game marketing (that don't just mean hiring Hollywood talent)

Metacore's CEO Mika Tammenkoski shares mobile marketing tips following Merge Mansion's viral Pedro Pascal ad

May 4, 2023 Mika Tammenkoski

Academy

Give me the money: A mobile funding application guide

AppQuantum's Victoria Beliaeva details the whole process to get investment for a mobile project

April 25, 2023 Victoria Beliaeva

Academy

Five tips to building developer-publisher relations

Playstack's Harvey Elliott shares advice about what studios should look out for in a publisher, and how to make sure that relationship works out

April 11, 2023 Harvey Elliott

Academy

The blueprint for building a press kit

Game developers advise how to make a media kit effective for journalists and content creators

March 9, 2023 Jeffrey Rousseau

Academy

Key licensing tips from working with big brands

Having worked on IP such as Portal and Lego, ClockStone's Tri Do Dinh gives advice on targeting, obtaining and working on licensed games

Feb. 27, 2023 Tri Do Dinh

Academy

Marketing tips to have a successful Early Access phase

Michal Napora shares his experience with EA titles and how to nurture a community that you will love spending time with – and vice versa

Feb. 10, 2023 Michal Napora

Academy

A crash course in porting your game to mobile

In a PGC talk, Playdigious' Xavier Liard explored mobile opportunities for PC and console titles, and the do's and don'ts of porting

Feb. 1, 2023 Marie Dealessandri

Academy

Where are people going to advertise games in 2023?

Gamesight CEO Adam Lieb and CMO Nicole Yang share their views on trends across platforms from TikTok to Twitter to Reddit

Jan. 26, 2023 Brendan Sinclair

Academy

How to get better game capture for your trailer

Specialists from The Trailer Farm share tips for getting great quality footage out of any game

Jan. 4, 2023 Robbie Palmer, Tom and Jack Cotton

Academy

How game developers can help their players understand network issues

Mathieu Duperré looks at how players perceive problems like lag and latency, and what to do when issues arise

Dec. 6, 2022 Mathieu Duperré

Academy

Tips for selling a studio

Founders with mergers and acquisitions experience share what they learned from their deals

Nov. 30, 2022 Brendan Sinclair