Selling games
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The blueprint for building a press kit
Game developers advise how to make a media kit effective for journalists and content creators
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Key licensing tips from working with big brands
Having worked on IP such as Portal and Lego, ClockStone's Tri Do Dinh gives advice on targeting, obtaining and working on licensed games
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Marketing tips to have a successful Early Access phase
Michal Napora shares his experience with EA titles and how to nurture a community that you will love spending time with – and vice versa
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A crash course in porting your game to mobile
In a PGC talk, Playdigious' Xavier Liard explored mobile opportunities for PC and console titles, and the do's and don'ts of porting
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Where are people going to advertise games in 2023?
Gamesight CEO Adam Lieb and CMO Nicole Yang share their views on trends across platforms from TikTok to Twitter to Reddit
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How to get better game capture for your trailer
Specialists from The Trailer Farm share tips for getting great quality footage out of any game
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How game developers can help their players understand network issues
Mathieu Duperré looks at how players perceive problems like lag and latency, and what to do when issues arise
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Dealing with online hate: A crisis management handbook for video game developers
TinyBuild's Alex Nichiporchik gives pointers to maintain positive relations between devs and their communities
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Four lessons Apex Legends: Mobile can teach about porting AAA franchises to mobile
GameRefinery's Erno Kiiski looks into what makes Respawn's smartphone spin-off a successful handheld title
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The hidden costs of indie game development
Experts explore the unforeseen financial challenges of indie dev, and how you can better plan your upcoming game development journey as a new studio
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A short guide to publishing on Amazon Appstore
Vladimir Romanov shares his experience working with Amazon AppStore and speaks about whether it's worth publishing your game on it
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Fine-tuning Tunic's marketing message
Finji CEO Bekah Saltsman identified three problems heading into the game's release and five efforts to address them
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What to consider when licensing an IP into video games
Layer’s CEO and founder, Rachit Moti, shares licensing lessons on how game developers can build successful relationships with licensors
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Valve's six tips on optimising your game for Steam Deck
Alden Kroll and Erik Peterson share tips for developers looking to make their titles compatible with the handheld gaming PC
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The ultimate guide to pitching your game
Advice from all around the industry about how to pitch your game
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Don't do that: What to avoid when soft launching a game
AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space
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Pitching to work on a well-known IP
CEO Aj Grand-Scrutton talks through the process that gave Dlala Studios access to established characters like Mickey Mouse and Battletoads
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A guide to localisation in live-ops games
Fundamentally Games' Heather Pan explains the steps to adapting a live-ops game for a global audience
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The Children’s Code: What we’ve learned one year on
Wiggin's Isabel Davies and Patrick Rennie share key takeaways from the Information Commissioner's Office's engagements with games studios
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Making distinctive game brands
Consultants and marketing experts suggest a process that will help ensure your new gaming IP truly stands out
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Adapting in-game advertising for a privacy-centric world
Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market
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How to break into the alternative app stores
Flexion's Andreas Mac Mahon goes step by step through the process of taking a game from Google Play and making it sing on other app stores
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Earning wishlists on Steam: A case study
Black Tabby Games' Tony Howard-Arias explains how Slay the Princess earned 25,000 wishlists in two weeks and gives tips to other indies looking to build their audience
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A beginner's guide to approaching influencers
Plan of Attack's Dom Lawrence shares ten tips about getting in touch with content creators and increasing your chance to get a partnership going
