Eidos life president Ian Livingstone believes games companies must look towards social and mobile. "You can't afford to ignore the new platforms," he told Eurogamer.
"There's iPhone, on Facebook there's Zynga with 250 million players. Then 12 million World of Warcraft players. These are big numbers and you've got to be in that space."
General online was the inevitable future of games too, he believed. "Some people say that by 2013 revenues from network sales will surpass those of packaged goods at retail. All publishers and content owners need to get their online strategy in place sooner rather than later."
Livingstone also confirmed that there had "a small number of lay-offs" at Hitman and Kane & Lynch studio IO Interactive, but was adamant that "Kane and Lynch are two amazing characters who have a lot of brand equity. People like those guys, so they're not going to disappear."