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AppLovin and Adjust lay off 12% of their workforce

A spokesperson for the mobile firms talked about "a difficult and prudent decision"

AppLovin and its subsidiary Adjust have laid off 12% of their combined workforce.

The layoffs were confirmed to AdExchanger, with a spokesperson telling the publication that it was "a difficult and prudent decision."

They added: "Taking this proactive step -- not unusual given the current macroeconomic climate -- allows us to optimise our resources so we can continue to focus on innovation and increasing shareholder value."

As of December 2021, AppLovin had 864 employees, meaning an estimated 100+ people could be affected by the layoffs, though it's unclear which areas of the company are impacted.

This follows news in the past couple of days that Unity is laying off around 4% of its workforce (approximately 200 people) and Niantic is laying off 85 to 90 people after cancelling four games.

Earlier this year, AppLovin bought an earlier Wordle game for an undisclosed sum. The firm also acquired ad platform MoPub for $1.05 billion in October 2021, after a successful IPO in April, raising $1.8 billion.

Palo Alto-based AppLovin acquired Adjust for an estimated $1 billion in February 2021.

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Marie Dealessandri

Features Editor

Marie Dealessandri joined GamesIndustry.biz in 2019 to head its Academy section. A journalist since 2012, she started in games in 2015 at B2B magazine MCV. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack.

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