If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Unity acquires Playnomics - report

The middleware firm has purchased the predictive analytics company for an undisclosed sum

Unity Technologies has purchased (price undisclosed) predictive analytics firm Playnomics in an effort to become a one-stop shop for tools and game services, according to VentureBeat. The deal has already closed and it quickly follows Unity's March acquisition of Applifier, a Helsinki-based maker of the Everyplay platform for sharing videos of mobile gameplay.

It's clear that Unity's aspirations for the games business go far beyond just being a middleware provider. Playnomics' technology enables the company to predict how players will behave, including which people are more likely to spend money or who might stop playing a game.

Playnomics is already used in a number of games with millions of monthly active players, and the firm processes billions of in-game events a month. Neither Playnomics nor Unity have commented on the deal.

Author
James Brightman avatar

James Brightman

Contributor

James Brightman has been covering the games industry since 2003 and has been an avid gamer since the days of Atari and Intellivision. He was previously EIC and co-founder of IndustryGamers and spent several years leading GameDaily Biz at AOL prior to that.