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Sega Sammy lowers revenue forecast

Poor game sales in overseas markets to blame

Sega Sammy Holdings Inc has lowered its sales forecast for the half year ending March 2012.

In a document released yesterday, Sega amended its net sales forecast from ¥165 billion (£1.39b/$2.15b) to ¥150 billion (£1.26/$1.95). The company cited the poor performance "mainly in overseas markets" of its games for the decrease.

However, the company's arcade and amusement businesses are expected to perform better than the previous forecast, due to a combination of increased sales and a reduction in operating expenses.

As a result, net income for the whole company is expected to increase from a loss of ¥3 billion (£25.3m/$39.1m) to a profit of ¥2 billion (£16.8m/$26m).

If accurate, the latest forecast would be consistent with the uneven performance of its games business over the last two years.

In June, Sega Sammy's consumer division - which includes its console, mobile and social network games - posted a net loss of ¥3.85 billion ($49.9 million) for the period ending June 30.

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Matthew Handrahan


Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.