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Sega cuts profit forecast by 36 per cent

Slow sales in Pachislot and Amusements prompts fiscal year revision

Sega has slashed its fiscal year profit forecast by more than a third, mainly due to the performance of its Pachinko and Amusement Machine businesses.

For the fiscal year ending March 31, 2014, Sega has cut its revenue forecast by 23 per cent, from ¥485 billion to ¥377 billion ($3.7 billion). Net income will be even more seriously affected, dropping 36 per cent from ¥47 billion to ¥30 billion ($294 million).

However, Sega's operating income will suffer the greatest loss of all: a 49 per cent drop from ¥73 billion to ¥37 billion ($364 million).

While the consumer games business is in a period of transition as it moves away from packaged retail and towards digital, Sega's PC, console and mobile games were not the source of the problem.

Rather, the revision follows a drop in sales for both its Pachislot/Pachinko and Amusement Machines divisions.

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Matthew Handrahan


Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.