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Roblox surpasses $1b in lifetime revenue

Sensor Tower: Kid-friendly game creation platform has already grossed $435m so far in 2019

The mobile version of kid-friendly game creation MMO Roblox has brought in over $1 billion in revenue since its 2012 launch, with much of its rapid growth happening over the last two years.

According to Sensor Tower, the game has grossed $435 million so far in 2019 alone, 30% more than its total revenue for all of 2018. It also recently hit a monthly peak of $50 million in revenue in August 2019. For further comparison, Roblox grossed just under $46 million in the full year of 2016.

In total, Roblox has seen over 290 million downloads, 75% of which came from Google Play with the rest from the App Store. 67% of its revenue comes from the US, and 76% of its revenue from iOS users.

The social platform's rapid growth can also be seen in its userbase, which reached 100 million monthly active users in August after adding a total of ten million MAUs over four months.

Roblox has ramped up on numerous initiatives in recent years, including pushes for community safety and various international and educational partnerships.

Update: The original version of this article should have specified that Sensor Tower's $1 billion figure was specific to the mobile version of Roblox, rather than the overall platform. It has been amended.

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Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.