Nintendo has opened a second retail store, this time in Israeli city Tel Aviv.
The shop is based in the city's Dizengoff Center shopping mall and enjoyed its grand opening yesterday evening, according to NintendoLife.
A live countdown had been running on the platform holder's website, where Nintendo also launched a local online store a few months ago.
Nintendo already has an official retail store in New York's Rockefeller Plaza, which first opened its doors in 2005 (although the building was actually home an official Pokémon Store for four years before this).
Like the New York outlet, Tel Aviv's store will sell a range of games, hardware and other Nintendo merchandise, and will no doubt host community events, like the E3 Direct parties Nintendo of America hosts each year.
The platform holder announced earlier this year that a third store will open in Tokyo later this year.