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Nintendo chooses Israel for its second official store

First new outlet in 14 years now open, Tokyo stored planned for later this year

Nintendo has opened a second retail store, this time in Israeli city Tel Aviv.

The shop is based in the city's Dizengoff Center shopping mall and enjoyed its grand opening yesterday evening, according to NintendoLife.

A live countdown had been running on the platform holder's website, where Nintendo also launched a local online store a few months ago.

Nintendo already has an official retail store in New York's Rockefeller Plaza, which first opened its doors in 2005 (although the building was actually home an official Pokémon Store for four years before this).

Like the New York outlet, Tel Aviv's store will sell a range of games, hardware and other Nintendo merchandise, and will no doubt host community events, like the E3 Direct parties Nintendo of America hosts each year.

The platform holder announced earlier this year that a third store will open in Tokyo later this year.

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James Batchelor

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James Batchelor has been a journalist in the games industry since 2006, joining GamesIndustry in 2016, and also runs Non-Violent Game of the Day (@NVGOTD). He does play violent games, but always on Story/Easy mode.

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