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Nintendo Explodes Into Action Outside with Colorful Opening Day Block Party.

NEW YORK, April 21, 2005 - Nintendo of America today announces the Nintendo WorldTM store, located in the heart of New York City's Rockefeller Center, will open on May 14, 2005. Nintendo World will celebrate with a grand opening block party outside the store in Rockefeller Plaza.

The two-story, 10,000 square foot gaming paradise will be open seven days a week to showcase the best of what's new for Nintendo. The store will appeal to Nintendo® fans of all ages with its wide range of exclusive merchandise, games and interactive kiosks. Nintendo World is also the new home of Pokémon® Center which will feature the best that Pokémon has to offer - exclusive merchandise, state-of-the art demo stations and an Ultra-Pokedex.

"Nintendo chose New York City as the home for the first-ever Nintendo World store as New York has always been the center of non-stop excitement, just like Nintendo," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "2005 has already been a great year for Nintendo - from the continued success of Nintendo DSTM and Game Boy® Advance SP, to chart-topping Nintendo GameCubeTM games. The Nintendo World store will continue this by providing a venue for tourists, teens, families, gamers and interactive entertainment fans of all ages to play new games and sample upcoming ones."

To celebrate the launch, Nintendo will host an exclusive "block party" in Rockefeller Plaza outside of the Nintendo World store on Saturday, May 14. Open to all, the event will feature interactive game kiosks, giveaways and gaming competitions, and even the chance to play against a celebrity. Nintendo prizes will be given out throughout the day. More details on the block party will be announced in coming weeks.

The Nintendo World store will feature exclusive Nintendo DS, Game Boy Advance SP, Nintendo GameCube and Pokémon merchandise not found at any other store in the world. The store has been designed to create an interactive experience for all visitors including a multi-player gaming wall and a surround sound gaming lounge where consumers will play dozens of edgy Nintendo games. The store will also feature an extensive Nintendo DS sampling station.

Nintendo World will showcase tables for Pokémon trading card game play and offer computer stations with access to the official Pokémon Website - for all the latest news and information. The second floor of Nintendo World store will be home to a wide selection of exclusive Pokémon merchandise including plush toys, apparel and more. Plus, Nintendo World will be the only Manhattan location for the Pokémon Trading Card Game league, to continue on Sunday mornings in the concourse level of Rockefeller Plaza.

More information on Nintendo World can be found at

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy® Advance SP, Nintendo DSTM and Nintendo GameCubeTM systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.9 billion video games and more than 336 million hardware units globally, creating enduring industry icons such as MarioTM and Donkey Kong® and launching popular culture franchise phenomena such as Metroid®, ZeldaTM and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

For more information about Nintendo, visit the company's Web site at

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