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CrowdStar takes on Japan

Happy Aquarium dev goes head to head with Zynga in emerging social market

CrowdStar, oft-considered the third biggest social gaming studio, has partnered with Japanese developer Drecom to bring its titles to Japan.

Drecom's games sport over 7 million subscribers, gained in just a year.

CrowdStar titles including Happy Aquarium, which pulls in 11.8 million monthly active Facebook users, will soon arrive on Japanese social networks such as Mixi, Hangame and Gree - where they will compete with titles from Zynga.

The FarmVille developer has made a number of moves to takeover Japan's burgeoning mobile and social scene, including the founding of a new studio thanks to a partnership with SoftBank and the acquisition of Tokyo start-up Unoh.

But while Zynga has enjoyed hundreds of millions in investment, CrowdStar has yet to announce any investment outside of start-up funding.

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Alec Meer


A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.