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World Of Warcraft tokens go live

Allows players to safely buy gold and game time

Today is the day that a new currency goes live in MMO World Of Warcraft. The WoW Tokens will give players a secure, Blizzard-approved way of getting in-game gold.

The tokens go on sale today at a price of $20, and can then be traded for gold in the game's auction houses. The exchange rate is currently set at 30,000 gold for a token, but this will fluctuate to with supply and demand.

It also gives players the chance to use their in-game gold to purchase World Of Warcraft game time, with one token equal to 30 days of game time.

"We've heard feedback from players that they'd be interested in a secure, legitimate way to acquire gold that doesn't involve the use of unauthorized third-party gold-selling services-one of the primary sources of account compromises," siad Blizzard in an extensive FAQ on the tokens.

"We also know players who've amassed large amounts of gold through regular play would be interested in the ability to trade some to other players in exchange for game time, helping cover their subscription costs. The WoW Token feature gives players on both sides of the equation a secure and straightforward way to make that exchange. It opens up a new kind of payment option for World of Warcraft players, and we hope that it will also help lead to fewer account compromises and a better game experience overall."

The token system is currently only available to players in the North America, Latin America, Australia, and New Zealand territories.

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Rachel Weber avatar
Rachel Weber: Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.
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