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UK 360 sales surge 1000% on new SKU release

Hardware sales jump on launch of new home console

Microsoft has told GamesIndustry.biz that UK sales of the Xbox 360 family of consoles surged last weekend, up over 1000 per cent compared to the previous week.

Sales were driven by the release of the Xbox 360 S, along with price cuts on existing models of the Arcade and Elite models, with Xbox EMEA boss Chris Lewis claiming an 84 per cent share of the market.

"It's only a couple of days of sales, but it does further enforce the appetite that people have for the Xbox 360, and excitement for the 250GB slimmer, quieter version," said Lewis in an interview published today.

Although not revealing hard numbers, Chart-Track said earlier in the week that sales of the redesigned console – which features built in wifi – were higher than Sony's release of the slim PlayStation 3 model and the launch of the smaller PS2.

The Xbox 360 S has a RRP of £199 in the UK, while the Elite is selling for £149 and the Arcade unit £119. Lewis did not offer a break down of the different SKUs.

Earlier today Microsoft detailed pricing for a new 4GB Xbox 360 S which comes in matte black (£149.99) or bundled with motion control tech Kinect plus one game (£249.99). Kinect is also available with a game for £129.99.

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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.