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Ubisoft sales up 19% on Kinect, 3DS success

Strong fourth quarter helps but full year loss hits €52.1m

French publisher Ubisoft has recorded a €52.1 million ($74.1m / £45.5m) loss for the full fiscal year, up from the €43.7 million loss for the same period last year.

Sales were €1.03 billion versus €871 million, up 19.3 per cent, with fourth quarter sales boosted by Kinect and the publisher's "leading position" on 3DS.

"Ubisoft saw a sharp upturn in revenue and current operating income in 2010-11 and strengthened its financial position," offered CEO Guillemot.

"The casual segment returned to significant levels thanks to our leadership positions in the dance game segment, on Kinect and on 3DS. At the same time, we continued to make progress in the online segment, doubling revenue and above all improving the management of our online communities, our service offering and their monetisation.

"Lastly, in the high-definition segment, we scored another success with Assassin's Creed Brotherhood. This performance was achieved thanks to our continuing creativity and an innovative multiplayer mode which proved highly popular with the large community of players who are increasingly engaged with the franchise. Our objective now is to replicate this success for our other strong franchises".

Guillemot said the focus going forward is to continue to push in these three segments, with more dance games for the casual market on Kinect and Move and replicating the Assassin's Creed success with other core console brands.

In the online space, as well as free-to-play Imagine titles, Ubisoft will "officially announce an ambitious project on PC based on one of our top gamer franchises that will illustrate our capacity to take advantage of new business models," according to Guillemot.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.