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Ubisoft, Microsoft take MCV Awards

Nintendo, EA and ShopTo also honoured at retail event

Ubisoft and Microsoft were the big winners at last night's MCV: Industry Excellence Awards, honouring the UK's games retail sector.

Microsoft took Best Use of Social Media for the Fable III: Kingmaker app, Trade Marketing Team and New Games Brand for Dance Central.

Ubisoft was awarded the Grand Prix prize, awarded by the MCV editorial team, and sales director Darren Bowen won the Special Recognition award.

The full list of winners follows:


  • Independent Retailer: ShopTo.Net
  • Star Store: HMV, Oxford Street
  • Digital Retail Innovation: Dead Rising 2 DLC (Capcom)
  • Specialist Retailer: GAME
  • General Retailer: Amazon

PR & Marketing

  • Peripherals & Accessories: Gioteck
  • Best Use of Social Media: Fable III Kingmaker App (Microsoft)
  • Game Campaign: Red Dead Redemption (Rockstar Games)
  • New Games Brand: Dance Central (Microsoft)
  • Trade Marketing Team: Microsoft
  • Marketing Team: Nintendo
  • PR Team: Electronic Arts

People & Industry

  • Digital Distribution Team: Sega
  • High Street Distribution Team: Gem
  • Sales Triumph: F1 2010 (Codemasters)
  • Sales Team: Nintendo
  • Games Publisher: Electronic Arts

Special Recognition

  • Retail Advisory Board Special Recognition: Darren Bowen (Ubisoft)
  • Grand Prix: Ubisoft
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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.