Developer trade association TIGA has formed a new Casual Games Committee aimed at raising the profile of social and mobile game developers in the UK.
The group and over 100 attendees will meet this Friday, May 13, in London, to network and hear speakers from BBC, Channel 4 Education, Microsoft, Disney, RIM and Zylom, as well as Jeremy Heath-Smith and Adrian Smith, previously of Tomb Raider developer Core Design.
"This launch event is designed to demonstrate our commitment to help TIGA members generate new business, investigate potential opportunities and network with like minded companies," said Mike Hawkyard, chair of the new committee and MD of 4T2, a company specialising in web games.
"We'll also be requesting ideas on future initiatives and events that can be organised to help UK casual gaming companies stand out in a global market place".
TIGA defines a casual project as having a production budget of between £10,000 - £500,000.