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SNK recommits to games

After abandoning pachi-slot business, publisher emphasizes gaming focus with old logo, slogan

SNK Playmore wants to return the SNK name to its former glory, and emphasized that goal today with a rebrand that should be familiar to those who knew the company in the 1990s.

"Following the changes of market trends in recent years, SNK Playmore ended its pachi-slot activities from last autumn," the company said. "On the eve of its 15th anniversary this August, SNK Playmore has decided to change its corporate logo and slogan in light of the restoration of its principle business as video games, ushering in a new era for the company."

The new logo drops the "Playmore" name, making it essentially identical to the one SNK used during its arcade and NeoGeo heyday. The company also readopted its slogan from much of that same era, "The Future Is Now."

"This change marks a return to SNK's rich gaming history," the company said. "Through the huge success of many of its game franchises in the past, SNK is still a brand supported by countless fans from around the world to this day. The new logo and slogan chosen for this turning point, signifies both a return to the origins of SNK, and revival of our pioneer spirit to always offer long-time fans of SNK, as well as newcomers, entertainment of an even higher quality moving forward. Via this change, we will keep creating games and expand on our cherished IPs in the future."

The "new" branding for SNK is just the latest change for the company since Ledo Millenium acquired a majority stake in it last August. In February, it formed the SNK Entertainment subsidiary to contract the creation of new games and explore sublicensing opportunities for its numerous IPs, like Metal Slug, the King of Fighters, Fatal Fury, and Samurai Shodown.

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Brendan Sinclair avatar
Brendan Sinclair: Brendan joined in 2012. Based in Toronto, Ontario, he was previously senior news editor at GameSpot.
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