Jason Rice has joined SEGA Europe's team as the new Director of Brand Licensing, bringing 18 years of experience from the world of commercial branding.
Rice joins the team from Turner Broadcasting's Cartoon Network but has also spent time in charge of major children's programming at the BBC. He will be reporting directly to SEGA Europe COO Jurgen Post.
"I'm delighted to welcome Jason to SEGA," said Post. "Over the last couple of years, we've heavily invested in the growth of our now extensive licensing portfolio, resulting in a fantastic range. Jason brings with him a wealth of experience with top brands and is perfectly placed to further develop and expand on our strategy and licensing offering."
"SEGA is a fantastic brand with some inspirational IP," Rice added. "There are some incredible opportunities to explore with some strong partnerships with key licensees already in place. It's a great time to be here at SEGA."
Rice is the second executive hire for the SEGA Europe team this week, with Jason Rooke joining as Marketing Director yesterday.