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RockYou launches indie publishing service

Social games to benefit from reach, analytics, advertising and marketing

RockYou is launching a publishing arm to support independently developed social games.

The third-party unit, Studio Partners, has been formed for indies to use RockYou's reach, advertising solutions, analytics tools and marketing.

"We're inspired by the originality and imagination of social game developers around the world," commented Josh Grant, head of the new unit.

"Studio Partners gets to the heart of what RockYou believes in - delivering the very best, most innovative games to our players."

The first title to take advantage of the service is Cloudforest Expedition from John Romero's Loot Drop, set for release this summer.

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Matt Martin avatar

Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.