If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Retailer breaks God of War Ragnarök street date

Sony Santa Monica calling for players to "be considerate" regarding spoilers

An unknown retailer has started selling Sony Santa Monica's highly awaited God of War Ragnarök two weeks before its release date, leading the studio to release a statement trying to control the damage.

Over the weekend, significant spoilers for the title started to appear online, with creative director Cory Barlog initially being the one expressing his frustration on Twitter, saying: "A retailer selling the game nearly TWO WEEKS before release. Just so disappointing." (emphasis original)

He later added: "Sorry to everyone that you have to dodge the spoilers if you want to play the game fresh. Completely fucking stupid you have to do this."

In a separate tweet he also said that he was "so beyond frustrated" and that the situation had been "incredibly stressful" for the whole team.

Sony Santa Monica ended up releasing an official statement yesterday, saying: "As we approach launch, it is important for our studio to preserve the experience of God of War Ragnarök for players who want to enjoy the game for the first time without spoilers. We ask that you please be considerate of the many fans who do not want to accidentally see clips, gameplay, or narrative spoilers and avoid sharing them wider.

"We are doing our best to limit the exposure of sanctioned footage and screenshots, but the reality is that we cannot catch anything."

Retailers breaking street dates has been less common in recent years, but GameStop and other retailers started selling Doom Eternal early in March 2020 to avoid overcrowding in the early days of the COVID-19 pandemic.

Sign up for the GI Daily here to get the biggest news from across the games industry delivered straight to your inbox.

Author
Marie Dealessandri avatar

Marie Dealessandri

Features Editor

Marie Dealessandri joined GamesIndustry.biz in 2019 to head its Academy section. A journalist since 2012, she started in games in 2015 at B2B magazine MCV. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack.