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PS3 "does not need a price drop" says EEDAR

EEDAR's Jesse Divnich disagrees with others calling for a price drop

PS3 continues to be outsold by Xbox 360 on a monthly basis in the US according to NPD, and just today we spotted a price cut on the 160GB PS3 at GameStop (just $199). Some analysts believe Sony needs to drop price to remain competitive, but EEDAR's Jesse Divnich does not fall in that camp.

"I don't believe the PlayStation 3 needs a price drop at the moment," he told GamesIndustry International. "Sales have been consistent and in-line to what one would expect for a platform that continues to successfully grow its install base so late in a console cycle."

As for the GameStop price cut, a Sony spokesperson stressed to us that it's just a "temporary GameStop promotion" and wasn't Sony's initiative.

Should anything be read into this, however, such as GameStop trying to move PS3 hardware sitting on shelves? No, according to Divnich. "There could be many elements at play, but I highly doubt this is any indication of weakness for the PlayStation 3," he said.

Ultimately, it is likely that Sony and/or Microsoft will want to reduce the price of their hardware at some point this year to better compete with the Wii U launch by year's end. With the Wii U getting a full one-year jump on PS4 and Xbox Next, Microsoft and Sony will probably try to put pressure on Nintendo so as not to cede too much ground.

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James Brightman avatar
James Brightman: James Brightman has been covering the games industry since 2003 and has been an avid gamer since the days of Atari and Intellivision. He was previously EIC and co-founder of IndustryGamers and spent several years leading GameDaily Biz at AOL prior to that.
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