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Price cut sees US 3DS sales up 10% in September

450,000 units now sold in US since reduction

Nintendo has announced new milestones for sales of the DS range in the US, reaching 50 million units for the range as a whole and nearly half a million 3DS sales since the price cut in August.

Citing the latest figures from NPD, Nintendo revealed a ten per cent spike in sales of the 3DS in September compared to August, shifting 260,000 units of the stereoscopic handheld.

"The Nintendo DS forever changed the gaming landscape, and the fact that consumers continue to embrace the platform is a testament to its value and mass appeal," said NoA's executive vp of sales and marketing, Scott Moffitt.

"Our hand-held story continues with the Nintendo 3DS system, which just had its second consecutive month of growth and enters its first holiday season with a monster lineup of games, including Super Mario 3D Land and Mario Kart 7."

The company shifted 647,000 hardware units in total during the month of September, including nearly a quarter of a million Wiis.

During its lifetime, the DS range has sold more than 273 million units of software in the US alone, which amounts to the equivalent of an incredible 107,000 units each day for over seven years.

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Dan Pearson