Mark Bowles is the new marketing director for PlayStation UK.
He replaces Rich Keen, who left the firm last year to become COO of Mind Candy.
Bowles is familiar to the PlayStation family, having joined the firm in 2006 as European brand manager for Gran Turismo and then later becoming senior brand manager for PS3. That was before joining the UK team in 2011 as marketing manager. He was head of product marketing in the build-up to the launch of PS4.
He left the firm to work as head of marketing for BBC iPlayer in 2013, before joining iD Mobile (part of Dixons Carphone) as head of marketing.
He now returns to PlayStation and will report into VP and UK MD, Warwick Light. He will oversee all of PlayStation's hardware, software and services offering in the UK, alongside head of communications Jo Bartlett, and group marketing managers Lauren Bradley and Tom Whitaker.
"Mark re-joins the UK team having broadened his experience significantly during his tenure with two of our key partners; The BBC and Dixons Carphone," said Light in a statement.
"He knows our business well and will be able to hit the ground running, whilst bringing valuable insight and learnings gained from his spell away from PlayStation."
Bowles added: "I am thrilled to be returning to PlayStation UK and to have the opportunity to re-join this this iconic brand as it builds on the momentum of the last few years. I'm looking forward to working with Warwick and the rest of the team to deliver truly impactful campaigns that really are for the players."