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OrangeGames acquires majority stake in Sulake

Habbo creator will make use of stakeholder's global network to further distribution of its social communities

Dutch digital content company OrangeGames has acquired a majority stake in Sulake, the creator of the online social communities Habbo and Hotel Hideaway. Elisa, the telecommunications company that acquired Sulake in 2013 in the midst of fallout from a child grooming expose, maintains a minority stake.

Sulake is a Helsinki-based company focused on creating online social platforms. Its best-known creation, Habbo, continues to reach millions of users per month across nine different language communities. Hotel Hideaway, the follow-up to Habbo, has over 270 million registered accounts and 300,000 monthly active users.

Through the acquisition, Sulake hopes to broaden its reach using OrangeGames' strong global network, while OrangeGames gains two popular social platforms.

"OrangeGames gives us a wider distribution network and resources, allowing Sulake to dedicate more creative and development support to our games," said Lisa Puurunen, Sulake CEO, in a statement. "We look forward to developing new content and experiences with OrangeGames to bolster our growing global gaming communities."

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Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.