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New VP Entertainment and Licensing for Halfbrick US

"We have yet to really tap into the full potential that Halfbrick has in these areas"

Fruit Ninja studio Halfbrick has named a new VP of entertainment and licensing in Sam White, who was previously CEO of The People's Republic of Animation (PRA).

Halfbrick acquired PRA in 2011 which back then was working with clients like Sony, Mitsubishi, Converse and making short films.

"Having Sam focus on building our entertainment and licensing business from LA is a big step towards the vision we both share for Halfbrick," said CEO Shainiel Deo.

"We have yet to really tap into the full potential that Halfbrick has in these areas and look forward to doing so."

Recently Halfbrick made public its intentions to become a a worldwide mobile publisher, starting with South Korean developer Enfeel.

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Chris Buckley: Chris Buckley joined GamesIndustry in January 2010, now based in BC Canada, Chris is a veteran of the global games industry. Starting out in coin-operated amusement machine (arcades) trade publishing in 1995, for Centaur Communications ‘AB (Amusement Business) Europe’ magazine, Chris made the leap into consumer games and joined MCV Media in February 2000, where he quickly became head of sales looking after a number of entertainment brands and sales staff, before immigrating to Canada in 2008. Chris now handles all commercial sales activity for GamesIndustry.biz, and sponsorships for GamesIndustry’s trade events like the GI Investment Summit.
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