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My.Games launches $10m hypercasual publishing programme

Publisher will invest up to $50,000 per game to accelerate first wave of titles

Russia-based publisher My.Games has launched a new programme that will see the firm branch into hypercasual titles.

The company will invest up to $10 million into development and marketing for the initial line-up, with plans to spend this by the end of the year.

Much of the funding will go towards the developers themselves, with the publisher offering up to $50,000 per project to aid development costs, plus additional budget for marketing.

Funding can be applied to prototyping, with the company's application site also promising "unlimited UA [user acquisition] budget."

The studios that My.Games chooses to fund will retain control of the decisions made about their games, and profits will be shared 60/40 in the developer's favour.

The company already publishes casual mobile titles such as Hustle Castle.

In My.Games' most recent financials, the company reported Q1 revenues of $115 million, boosted by the number of people turning to gaming during the COVID-19 pandemic.

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James Batchelor


James Batchelor has been a journalist in the games industry since 2006, joining GamesIndustry in 2016, and also runs Non-Violent Game of the Day (@NVGOTD). He does play violent games, but always on Story/Easy mode.

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